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WESCO International, Inc.

Digital Marketing Manager

WESCO International, Inc. - Pittsburgh, PA

Company Overview WESCO International, Inc. (NYSE: WCC), a publicly traded Fortune 500 holding company headquartered in Pittsburgh, Pennsylvania, is a leading provider of electrical, industrial, and communications maintenance, repair and operating (MRO) and original equipment manufacturers (OEM) product, construction materials, and advanced supply chain management and logistic services. 2013 annual sales were approximately $7.5 billion. The company employs approximately 9,200 people, maintains relationships with over 18,000 suppliers, and serves over 65,000 active customers worldwide. Customers include commercial and industrial businesses, contractors, government agencies, institutions, telecommunications providers and utilities. WESCO operates nine fully automated distribution centers and approximately 475 full-service branches in North America and international markets, providing a local presence for customers and a global network to serve multi-location businesses and multi-national corporations. Brief DescriptionResponsible for developing and implementing WESCO\u2019s digital marketing strategy.This includes building, managing and leading a digital marketing team and driving digital marketing initiatives to achieve business objectives.Detailed Description \u00b7Grows digital customer self-service from existing B2B customers, vendors, employees, thereby reducing costs to the overall business. \u00b7Acquires and retains customers and maximizes their annual value. \u00b7Maximizes margin. \u00b7Develops and executes initiatives to increase adoption and usage of all electronic commerce channels including the websites, mobile, punch-out, EDI, and scan guns. \u00b7Develops and implements a content strategy for our portfolio of websites and social media properties authoring original content, as well as sourcing content from vendors and other sources.Content should span the range of non-product description web content including video, whitepapers, articles, online promotions. \u00b7Develops and implements and email strategy and program including list management, segmentation, best practices, tools, and execution of all eMail programs. \u00b7Develops and implements online customer acquisition strategy and programs leveraging SEO, SEM, affiliates, price engines, etc. \u00b7Develops a social media strategy, implements tools and processes, and directs\/manages social media programs on Facebook, Twitter, YouTube, Blog, etc. in coordination with Corporate Communications and Marketing. \u00b7Works with the VP, ecommerce and your counterparts in the ecommerce team, to develop and implement the ecommerce strategic roadmap. \u00b7Provides daily updates and management for our websites. \u00b7Works closely with WESCO\u2019s Marketing and Category Management teams to support WESCO\u2019s company-wide Marketing strategy and campaigns digitally. Job Requirements Bachelor's Degree required in business related field Project Management Certification a plus 3 to 5 years of direct work experience in a large-scale project management capacity, including all aspects of process development and execution. 3 to 5 years Digital Marketing Experience. 3 to 5 years of SEO, SEM and other paid traffic programs. 3 to 5 years of email programs, systems, social media programs, and best practices. Strong business acumen and the ability to translate business objectives into online initiatives. Ability to negotiate. Analytically oriented and an inclination for determining ROI. Positive, upbeat, can-do, professional and responsible attitude; independent and self-directed yet also team-oriented. Strong interpersonal, written, and verbal communication skills. Ability to multi-task and meet tight deadlines. Additional Details At WESCO, we offer a competitive compensation and benefits package including medical, dental, vision, life, AD&D, vacation, 401k, tuition reimbursement, STD\/LTD, Legal assistance, long term care and more. WESCO International, Inc., including its subsidiaries and affiliates (\u201cWESCO\u201d) is an Equal Opportunity and Affirmative Action Employer. It is the policy of WESCO to not discriminate against any job applicant or employee based on age, race, religion, color, handicap, sex, physical condition, disability, sexual orientation, national origin or protected veteran status or any other protected status. This policy includes but is not limited to the following: recruitment and employment, promotion, demotion, transfer, compensation, selection for training including apprenticeship, layoff, or termination. Press \Apply Now\ below. CurrencyUSDCountryUnited States of AmericaUnited States of America

9 days 16 hours ago

WESCO International, Inc.

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Digital Marketing Manager WESCO International, Inc. - Pittsburgh, PA, United States

   

Location: Pittsburgh, PA

Company Profile:
WESCO International, Inc. (NYSE: WCC), a publicly traded Fortune 500 holding company headquartered in Pittsburgh, Pennsylvania, is a leading provider of electrical, industrial, and communications maintenance, repair and operating ("MRO") and original equipment manufacturers ("OEM") product, construction materials, and advanced supply chain management and logistic services. 2012 annual sales were approximately $6.6 billion. The Company employs approximately 9,000 people, maintains relationships with over 18,000 suppliers, and serves over 65,000 active customers worldwide. Customers include commercial and industrial businesses, contractors, government agencies, institutions, telecommunications providers and utilities. WESCO operates nine fully automated distribution centers and approximately 475 full-service branches in North America and international markets, providing a local presence for customers and a global network to serve multi-location businesses and multi-national corporations.