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Mead Johnson & Company, LLC

Digital Marketing Director, Global Direct to Consumer

Mead Johnson & Company, LLC - Parsippany, NJ

Digital Marketing Director, Global Direct to Consumer','04601','!*!RB/MJN is driving aggressive growth in direct to consumer, E-Commerce globally. We are looking for an innovative individual to overdrive the online business with a unique combination of digital content, social media, CRM, E-Commerce marketplaces and digital media execution. The Digital Marketing Director is key to the delivery of these objectives:• Leveraging the CRM framework and KPIs as a channel to drive consumer engagement, customer satisfaction and consumer segmentation that lead to both equity building and direct to consumer purchase. This also includes a differentiated engagement strategy for operational CRM for E-Commerce that uses predictive cross-sell, trade-up and new product launches. • Develop a framework and lead data-driven marketing projects within RB/MJN, to drive purchase engagement in data acquisition, data discovery and advanced analytics modeling for the direct to consumer business. Manage an in-house team of data analysts/scientists in developing business data models for predictive and statistical analytics.• Develop and own the social media strategy for direct selling in terms of channel strategy, retargeting and media. Set up and monitor KPIs that drive conversion to purchase on channels such as Facebook, Pinterest, Instagram and others.• Develop, own and drive the digital content strategy for direct selling, developing enhanced and B content for products, measuring outcomes through KPIs on consumer engagement, and develop and execute an A/B testing framework to continuously improve content KPIs.• Develop and drive a multi-channel media strategy to drive consumer conversion to purchase on all direct selling platforms including E-Commerce marketplaces. This may involve the set up of a DMP as a tool to drive retargeting and digital lead generation. Media optimization (Cost Per Acquisition - CPA) and a deep understanding of the KPIs that drive reduced media spend and increased purchase conversion.  • Additionally, the role requires effective communication and team skills, the ability to formulate clear recommendations on business challenges, issues and a drive to achieve within set timelines and objectives.SCOPE / DIMENSIONS OF ROLE:• Position is focused on driving direct to consumer for North America, and to implement best practices globally in key direct to consumer countries/markets.RESPONSIBILITIES / ACCOUNTABILITIES:• Collaborate with Global Digital Marketing on leveraging brand equity outcomes to drive the direct to consumer business.• Collaborate with other areas within the business to help identify, assess and translate business opportunities and risks into direct to consumer engagement.• Create and enhance current and future business processes to meet growing needs of business requirements.  • Drive the design and enhancement/modification of business systems through analysis, clarification and definition of user requirements.• Provide ongoing project management for vendor projects including initiation/evaluation, design, development, training and roll out.• Drive project activities with other appropriate team members within the business to develop effective team relationships.• Partner with IS business improvement teams to aid in the creation of business solutions through application development.• Create and maintain project documentation including policies and procedures, status reports, system design, process flows and project presentations.• Actively seek to share and be open to best practices, new ideas, opportunities and issues.• Conduct project meetings, training sessions to other activation markets (especially in relation to the roll out and implementation of applications).','!*!PROFESSIONAL QUALIFICATIONS/ EXPERIENCE:The required functional skills are defined and should be used for the evaluation of candidates for this role:• Bachelor’s degree, preferably in marketing, communications, or business. MBA a plus.• Self-motivated, highly flexible and takes the initiative to do what’s needed• 15 years of digital, data/analytics experience, including some agency-side experience• Hands on experience with verification partners, ad serving, programmatic, publisher direct relationships, DMP strategy and development, CRM strategy and development, and other digital toolsets • Knowledgeable about digital campaign process from planning, negotiation, tagging and trafficking. Ability to understand key stakeholders across agency/teams to drive executional performance• Hands on experience being strategic and executional lead with data providers• Ability to simplify and communicate complex topics• Strong track record of contributing to the new business process and growing teams• Strong track record of leading initiatives with positive business returns• Experience working across a number of different industry verticals and categories (ie brand building versus direct response)• Savvy and knowledgeable about current trends, innovations and best practices. Ability to effectively translate implications for the company/brands.• Conceptual, strategic thinker with proven analytical and problem solving skills• Experienced people manager with strong influencing skills.• A commitment to excellence with a positive and resilient attitude.• Strong organizational skills and attention to detail.• Experience working with senior management.• Exceptionally strong communications and presentation skills• Ability to handle ambiguity• Solution & performance driven• Ability to travelPERSONAL ATTRIBUTES:• RB/MJN is a global business, candidates should be open to relocate internationally for career development and challenge• The business language in RB is English, therefore high proficiency in English is essential• Flexible to travel within North America• In line with RB/MJN core values, the candidate will be achievement focused and able to work in a direct and often pressurized environment. Entrepreneurial skills in terms of innovation and problem solving are key along with tenacity, tough-mindedness and ability to influence and demonstrate strong team working abilities and commitment ','Marketing','United States-New Jersey-Parsippany','','Parsippany, NJ','Full-time','12-Oct-2017','','false','Yes','Yes','','','North America','North America','Digital Marketing Director, Global Direct to Consumer

5 days 22 hours ago

Mead Johnson & Company, LLC


Digital Marketing Director, Global Direct to Consumer Mead Johnson & Company, LLC - Parsippany, NJ, United States


Location: Parsippany, NJ

Company Profile:
Mead Johnson Nutrition Company manufactures, distributes, and sells infant formulas, children’s nutrition, and other nutritional products. Its infant formula products include formulas for routine feeding; solutions formulas for addressing mild feeding problems, such as gas/fussiness, soy formula, lactose intolerance, anti-regurgitation, and cow’s milk protein allergy risk; and specialty formula products, including formulas for addressing severe intolerance, formulas for premature and low birth weight infants, and medical nutrition products. Its children’s nutrition products comprise products for meeting children’s nutritional needs at one to three years of age, three to five years of age, and beyond five years of age. It sells its products to mothers, health care professionals, and retailers in approximately 50 countries in North America, Europe, Asia, and Latin America. The company was founded in 1905 and is headquartered in Glenview, Illinois.