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Gannett Co., Inc.

Digital Marketing/Consumer Sales Manager

Gannett Co., Inc. - Neptune City, NJ



Come join the USA TODAY Network, a top global digital media company, which reaches more than 100 million people monthly through a powerful network of mobile & publishing properties. Our goal is to re-imagine our traditional media roots. This is achieved by creating innovative products and services that leverage our role as an information provider and reach our customers whenever and wherever.
The role of Digital Marketing & Sales Manager is responsible for planning, executing and monitoring subscription sales, retention, and engagement strategies in order to meet revenue objectives. Responsibilities include, but are not limited to: planning sales and marketing scheme for local sites, management of the day-to-day coordination and execution of local sales programs through digital marketing, event sales, social media, display advertising, mobile transactions, search engine marketing and email as directed by the Group Sales and Marketing Manager. Position must effectively collaborate and communicate with local newsroom and brand marketing teams and work closely with Group sales teams to develop local growth strategy. The local sales manager should have a working knowledge of digital marketing and will be expected to research, implement and expand on direct marketing sales sources. This position reports to the Group Sales Manager.

In this role,you will:

Effectively execute the sales and retention plans to grow subscription-based revenue across multiple platforms
Collaborate on and monitor integrated direct response campaigns using a variety of digital resources and tools, print ads, direct mail, email, inserts, as well as other internal and external available resources.
Plays a key role to conceptualize, manage and implement strategies for events to engage and acquire new customers
Collaborate and interact with cross-functional teams including brand marketing, news and advertising teams on sales, retention and engagement efforts
Ensure that the marketing plan includes effective activities along each stage of the customer funnel, including awareness driving, engagement, new customer acquisition, lead generation, conversion, and loyalty/advocacy for each audience group
Communicate programs, results and accomplishments to C-Level managers and local publisher
Handle special projects as assigned by the Group Home Delivery Sales Manager and/or Regional Sales Manager.
Expand and develop relationships with vendors, internal customers, external customers and area businesses.

Keep current on the latest digital, marketing and sales trends and opportunities to incorporate into ongoing campaign management.  

Here’s what you need:

College degree with specialization in marketing and/or communications preferred or equivalent years of experience within field may be considered in lieu of a degree
Strong project management and problem solving skills Excellent rapport and relationship building skills
Ability to work independently and handle multiple priorities in a fast-paced environment
Familiarity with direct marketing, event sales, social media, display advertising, mobile transactions, search engine marketing and eMail
Proficient with and high level usage of Microsoft Word and Excel
Well-versed in knowledge of sales, methods, channels and analysis
Excellent verbal and written communication skills are required
Valid driver’s license, proof of insurance and a good driving record
Knowledge of presentation software is a plus

Job Requirements

College degree with specialization in marketing and/or communications preferred or equivalent years of experience within field may be considered in lieu of a degree
Strong project management and problem solving skills Excellent rapport and relationship building skills
Ability to work independently and handle multiple priorities in a fast-paced environment
Familiarity with direct marketing, event sales, social media, display advertising, mobile transactions, search engine marketing and eMail
Proficient with and high level usage of Microsoft Word and Excel
Well-versed in knowledge of sales, methods, channels and analysis
Excellent verbal and written communication skills are required
Valid driver’s license, proof of insurance and a good driving record
Knowledge of presentation software is a plus

8 days 14 hours ago

Gannett Co., Inc.

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Digital Marketing/Consumer Sales Manager Gannett Co., Inc. - Neptune City, NJ, United States

   

Location: Neptune City, NJ

Company Profile:
Gannett is an international media and marketing solutions company and one of the largest, most geographically diverse local media companies in the U.S. Through its powerful network of broadcast, digital, mobile and print products, the company informs and engages more than 110 million people every month. The company’s portfolio of trusted brands offers marketers unmatched local-to-national reach and customizable, innovative marketing solutions across any platform. As a digital media leader, the company provides access to outstanding content on many different platforms and digital marketing services to businesses that help them use digital technology more effectively.