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International Business Machines Corp. (IBM Corporation)

Digital Content Marketing Manager, Developer

International Business Machines Corp. (IBM Corporation) - Phoenix, AZ

Digital Content Marketing Manager, Developer

IBM

Phoenix

AZ

Job #657001243

Job Description

Location: Chicago, IL. Boston, MA or Austin, TX

IBM Cloud Object Storage provides the ability to store, manage and access today's rapidly growing unstructured data in the IBM Cloud. Relied upon by some of the world’s largest data repositories, our proven solutions turn data challenges into business advantage, providing storage for data archiving, repository as well as cloud-native apps and analytics.

The IBM Cloud Object Storage business is growing rapidly and we need your help! We’re changing the way organizations store and use their data to deliver new customer experiences, new insights and business models and optimize operations. We offer a flexible, forward thinking, data loving, entrepreneurial work environment at a company that rewards your creativity and contribution to our success.

We are looking for a Content Marketing Manager to join our team, responsible for the development and implementation of the content marketing of our storage offerings for Developer and Data Science decision makers. The successful candidate will have a track record developing , implementing and optimizing content marketing programs that fueled high achieving digital campaigns. Proven ability to comprehend technical concepts to develop clear, differentiated and engaging content that appeals to Developer and Data Science audiences is also essential.

Preferred Location: Chicago, IL. Boston, MA, Austin, TX

Responsibilities include:

Develop the content strategy to achieve digital campaign revenue objectives and increase market awareness and leadership positioning for the public cloud storage services.

Create, implement and maintain the content calendar for digital campaigns that reach, engage and drive conversion with Developer and Data Science decision makers as well as for product launches and our web presence.

Responsible for the structure, writing, design, implementation of all content assets such as advertising, infographics, owned and 3rd party blogs, video, social, how-to guides, interactive papers, promo offers etc., optimized for SEO and designed stages of the buyer journey.

Write and create content on a daily basis.

Manage internal and external creative agency resources (writing, graphic design, web design, video production, etc.) to develop and execute content.

Working closely with portfolio marketing, partner with our internal evangelists, offer management, external collaborators to produce additional innovative, thought provoking and instructive content.

Forecast content asset performance and set metrics aligned with best practices.

Manage, monitor and optimize content performance. Working closely with the web specialist, digital campaign manager and portfolio marketing manager, the content marketing manager takes lead to test and adapt content and content channels to help maintain fresh compelling stories, tools, data, and instructive content.

Understand and leverage campaign performance analytics tools and dashboards to continuously monitor and improve content performance.

Preferred Location: Chicago, IL. Boston, MA, Austin, TX

Required Technical and Professional Expertise

Bachelor’s degree in marketing, communications, business or relevant field of study required. MBA preferred. Additional technical degree and/or experience as a developer, a bonus.

5 years B2B experience as a digital content strategist, writer, editor with record of success achieving revenue and positioning goals.

Exceptional writing skills and proven ability to communicate through written word, video, and design required.

Adept at managing creative agency resources to produce quality content, on-time, within budget, required.

Proofreading and editing skills.

Bias for action and the ability to prioritize and meet deadlines.

Able to present examples of prior work.

Detail-oriented and organized.

Ability to thrive in a fast paced environment, with multiple and changing priorities while maintaining strong focus on execution and results.

Preferred Tech and Prof Experience

Experience in marketing Cloud and/or Storage solutions to Developer, Data Science and/or IT decision makers preferred.

EO Statement

IBM is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.

Updated 05/05/2018

15 days 14 hours ago

International Business Machines Corp. (IBM Corporation)

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Digital Content Marketing Manager, Developer International Business Machines Corp. (IBM Corporation) - Phoenix, AZ, United States

   

Location: Phoenix, AZ

Company Profile:
International Business Machines Corporation provides information technology (IT) products and services worldwide. The company’s Global Technology Services segment provides IT infrastructure and business process services, including outsourcing, process, integrated technology, cloud, and technology support. Its Global Business Services segment offers consulting solutions for strategy and transformation, application innovation, enterprise applications, and smarter analytics; and application management, maintenance, and support services. International Business Machines Corporation’s Software segment offers middleware and operating systems software, such as WebSphere software to integrate and manage business processes; and information management software for database and enterprise content management, information integration, data governance, data warehousing and analytics, business analytics and intelligence, and predictive analytics. This segment also provides Tivoli software for cloud and datacenter management, enterprise endpoint and mobile device management, asset and facilities management, storage management, and security systems; Rational software that supports software development; and Mobile Software for platform and application development, mobile security, and mobile device management. The company’s Systems and Technology segment provides computing power and storage solutions; and semiconductor technology, products, and packaging solutions. Its Global Financing segment provides lease and loan financing to end users; commercial financing to dealers and remarketers of IT products; and remanufacturing and remarketing services for equipment. The company was formerly known as Computing-Tabulating-Recording Co. and changed its name to International Business Machines Corporation in 1924. International Business Machines Corporation was founded in 1910 and is headquartered in Armonk, New York.