Digital Analyst, Google Cloud Online ExperienceGoogle, Inc. - Sunnyvale, CA
Digital Analyst, Google Cloud Online Experience
Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (AdWords, AdSense, DoubleClick, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the voice of the product and help it grow a loyal consumer base. This means you work with a cross-functional team across sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.
The Google Cloud Online Experience team is looking for an experienced Digital Analyst. The Google Cloud Online Experience team is responsible for all Google Cloud web channels, spanning from marketing to documentation. As a Digital Analyst, you will be the backbone to understanding how users interact with our online assets, focusing on understanding and improving the online experience.
At Google, data drives all of our decision-making. Our Digital Analysts work all across the organization in order to help shape Google's business and technical strategies by identifying opportunities to gain greater insights from our online experiences. In this role, you'll do more than just crunch the numbers. You will collaborate with a multi-disciplinary team of Engineers, Product Managers, Analysts, Sales Associates, and Marketing Partners to adjust Google's practices according to your findings. Identifying the problem is only half the job; your insights will lead to the solution.
You'll partner closely with your fellow team members in the Google Cloud Online Experience team, and our internal and external stakeholders, to understand the needs and plans of Google Cloud customers, developers, and partners. Your work will inform the direction and outcomes of Google Cloud as we continue to build the online presence of the business. Come and help us continue to drive (and measure) Google Cloud’s remarkable and evolving story!
Google Cloud helps millions of employees and organizations empower their employees, serve their customers, and build what’s next for their business — all with technology built in the cloud. Our products are engineered for security, reliability and scalability, running the full stack from infrastructure to applications to devices and hardware. And our teams are dedicated to helping our customers — developers, small and large businesses, educational institutions and government agencies — see the benefits of our technology come to life.
Work closely with cross-functional internal stakeholders to define KPIs and critical measurements for online activities, including establishing success criteria for experimentation.
Bring consistency to online reporting. Create beautiful and informative dashboards and recurring reports, adjusting to meet ever-changing business needs. Continually monitor and look for ways to improve and streamline reporting, including automation.
Provide high-level insight and detailed, segmented investigative analyses to inform site changes and opportunities to increase customer utilization of the web channel. Use existing data to help predict the impact, and to recommend the best course of action, for future initiatives.
Identify gaps and opportunities in analytics tracking. Work with the technical team to ensure accurate and comprehensive web analytics implementation.
Work with other teams to integrate online data with other channels, to allow comprehensive business insight across multiple channels.
5 years of experience in a web or business analytics role. Experience with enterprise web analytics solutions (e.g. Google Analytics, etc) and enterprise experimentation solutions (e.g. Adobe Test & Target, Google Optimize, Optimizely, etc).
Experience with data visualization platforms (e.g. Tableau, Data Studio, etc) and/or Google Sheets.
Experience with SQL, databases and associated management systems (e.g. MS Access, etc), and/or in business intelligence.
Experience in A/B testing.
MBA or other postgraduate qualification.
Experience with online advertising, SEO, PPC, social media and/or mobile.
Ability to communicate effectively with both business and technical counterparts, with particular expertise in the skill of expressing, in detail, the tracking needs to be implemented/developed.
At Google, we don’t just accept difference - we celebrate it, we support it, and we thrive on it for the benefit of our employees, our products and our community. Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you have a disability or special need that requires accommodation, please let us know.
To all recruitment agencies:
Google does not accept agency resumes. Please do not forward resumes to our jobs alias, Google employees or any other company location. Google is not responsible for any fees related to unsolicited resumes.
12 days 3 hours ago
applyDigital Analyst, Google Cloud Online Experience Google, Inc. - Sunnyvale, CA, United States
Google Inc., a technology company, builds products and provides services to organize the information. The company offers Google Search, which provides information online; Knowledge Graph that allows to search for things, people, or places, as well as builds systems that recognize speech and understand natural language; Google Now, which provides information to users when they need it; and Product Listing Ads that offer product image, price, and merchant information. It also provides AdWords, an auction-based advertising program; AdSense, which enables Websites that are part of the Google Network to deliver ads; Google Display, a display advertising network; DoubleClick Ad Exchange, a marketplace for the trading display ad space; and YouTube that offers video, interactive, and other ad formats. In addition, the company offers Android, an open source mobile software platform; hardware products, including Chromebook, Chrome, Chromecast, and Nexus devices; Google+ to share things online with people; Google Play, a cloud-based digital entertainment store for apps, music, books, and movies; Google Drive, a place for users to create, share, collaborate, and keep their stuff; and Google Wallet, a virtual wallet for in-store contactless payments. Further, it provides Google Apps, which include Gmail, Calendar, and Google Sites that are built for people to work anywhere, anytime, on any device without loss of security or control; Google Maps Application Programming Interface; and Google Earth Enterprise, a software solution for imagery and data visualization. Additionally, the company offers Google App Engine, a platform as a service offering; Google Cloud Storage; Google BigQuery for real time analytics; Google Cloud SQL for structured query language; and Google Compute Engine, an infrastructure as a service platform. It also offers mobile wireless devices, and related products and services. Google Inc. was founded in 1998 and is headquartered in Mountain View, California.
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