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TEGNA Inc

Digital Account Manager

TEGNA Inc - Phoenix, AZ

KPNX-TV-12News, the TEGNA Inc, NBC Affiliate in Phoenix, Arizona is seeking a full-time Digital Account Manager to join our team. In this position, you will have the opportunity to work with 12NEWS Account Executives to oversee and manage all digital advertising campaigns including front-end research, order entry, creative management, campaign optimization and post-sale activity.

Key responsibilities include:

Manage and coordinate the execution of all digital sales with sales teams.

Work with sales teams and local businesses to identify and develop digital advertising solutions to create customized marketing campaigns designed to achieve the client's objectives.

Understand, evaluate and manage digital sales inventory.

Work with corporate ad operations to schedule and manage campaigns.

Monitor and optimize ad performance, and make customer recommendations

Generate performance reports and create campaign summaries.

Work with clients to overcome technical ad-related issues.

Interface with sales account executives and the creative team for campaign fulfillment.

Overseeing creative fulfillment.

Assist the sales team with revenue development and lead acquisition.

Assist in television post sale duties as needed

Qualifications include:

Bachelor's degree or equivalent experience

1-3 years of online marketing experience, ideally from a digital agency or online media outlet.

Must have excellent verbal and written communication skills and can manage multiple projects under tight deadlines.

Must have organizational skills and the ability to work collaboratively.

Experience with ad serving platforms.

Possess MS Excel skills.

Solid project management skills.

Proven track record of meeting deadlines and deliverables.

Google Ad Words certified preferred

Experience interfacing with clients

TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. With 46 stations in 38 markets, TEGNA delivers relevant content and information to consumers across platforms. It is the largest owner of top 4 affiliates in the top 25 markets, reaching approximately one-third of all television households nationwide. Each month, TEGNA reaches 50 million adults on-air and 32 million across its digital platforms. TEGNA has been consistently honored with the industry's top awards, including Edward R. Murrow, George Polk, Alfred I. DuPont and Emmy Awards. TEGNA delivers results for advertisers through unparalleled and innovative solutions including OTT local advertising network Premion, centralized marketing resource Hatch, and G/O Digital, a one-stop shop for local businesses to connect with consumers through digital marketing. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. For more information, visit www.TEGNA.com.

TEGNA Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We encourage and consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, enrollment in college or vocational school, political affiliation, veteran status or genetic information.

Job Requirements

11 days 16 hours ago

TEGNA Inc

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Digital Account Manager TEGNA Inc - Phoenix, AZ, United States

   

Location: Phoenix, AZ

Company Profile:
TEGNA Inc., formerly Gannett Co., Inc., is comprised of a dynamic portfolio of media and digital businesses that provide content that matters and brands that deliver.