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Digital Account Executive

TEGNA Inc - Tucson, AZ

KMSB/KTTU, a TEGNA Company, has an exciting opportunity for a Digital Account Executive to join our dynamic and forward-thinking sales team.  The ideal candidate will showcase his or her strategic and entrepreneurial expertise by building collaborative relationships and providing customer solutions to local businesses through an integrated suite of media platforms, including OTT, Internet, digital, mobile and other emerging products. \\rThis in-demand position requires an energetic and strategic entrepreneur who will champion KMSB/KTTU in the local market. As a Digital Account Executive, you’ll use a consultative selling approach to build relationships with business and you’ll have a great opportunity to sell a broad set of solutions from our extensive market-leading portfolio, such as:\\r\\rSearch Engine Marketing (SEM), Pay-Per-Click (PPC)\\rTargeted Display Advertising (Banner Advertising)\\rWeb Presence Optimization, including services for, Organic Search (SEO), -o- Social Media \\rOver-the-top (OTT) or streaming media services\\rMarketing and Reputation Management\\rA wide range of business services, including Analytics\\r\\rRoles and Responsibilities:\\r\\rBe accountable for local digital revenue performance: working both strategically and tactically with other sales executives in the station\\rResponsible for driving new digital sales (by assessing and facilitating the use of best practices in solutions-based selling), up-sell of existing key account advertisers, while driving retention, and minimizing product cannibalization.\\rA top priority of the position includes executing and delivery of digital sales goals for TEGNA’s Digital Marketing product suite.  \\rCreate innovative multimedia recommendations that integrate proof of performance strategies, indicating engagement and interaction between the client message and potential customers.\\rAssist in managing accountability to performance by reviewing digital metrics, including forecasting to maximize opportunities and determine areas for improvement.\\rNetwork nationally, regionally, and locally to stay abreast of emerging digital trends, rates and product solutions.\\r

23 days 21 hours ago



Digital Account Executive TEGNA Inc - Tucson, AZ, United States


Location: Tucson, AZ

Company Profile:
TEGNA Inc., formerly Gannett Co., Inc., is comprised of a dynamic portfolio of media and digital businesses that provide content that matters and brands that deliver.