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Design Director

USAA - San Antonio, TX

Purpose of JobWe are currently seeking a Design Director for our San Antonio, TX facility.

At USAA, Design Directors manage and inspire their team to craft experiences that help members and their families feel financially secure. Design Directors cultivate an open and collaborative design culture and lead by example. They apply innovative approaches to address business, member, and employee problems so their teams can create new solutions. They are masters of their craft ensuring the conceptual integrity and quality of the designs created by their team is of the highest level for the entire solution.

Job Requirements

- Expertly applies

human-centered design

approaches to frame problems and explore solutions that clearly

define a vision of

what a product or service experience is, what it does, and how it looks and works from the Members perspective.

- Strength in

key design disciplines

, principles, methods and skills to

- express how the visual, verbal, and physical design of a product or service communicates behavior, overall structure, and flow (interaction design),

- shape the most desirable way to portray information and controls (information architecture),

- establish recognizable sensory cues to orient and guide users, express brand attributes, and form an enduring emotional connection (visual design).


Inspires and leads a team to

conceptualize, critique, execute, and validate

experience frameworks and interaction design models.

Directs creation of current and desired experience models, scenarios, storyboards, and flows based on research; information architecture, structures, data, and concept models/sketches/wireframes; low-fidelity mockups exploring language, order, hierarchy, and interaction frameworks; high fidelity mockups visualizing data, detailing information and transitions within the micro-interactions; visual design, patterns, and prototypes for user evaluation. Working knowledge of HTML, CSS and JavaScript. Keeps a hand in applied design through periodic individual contribution and team collaboration.

- Demonstrates

applied knowledge of Design Research

methods and their intended outcomes. Experience leading, planning and moderating generative and evaluative studies, analyzing, synthesizing and modeling results that clearly communicate current and ideal experiences, opportunities, and future intent to cross-functional teams (e.g., personas, journey, conceptual frameworks, storyboards).

- Synthesizes member, stakeholder, and business needs into clear objectives to align teams,

define work plans, inform resourcing, and ensure timely delivery

in a human-centered, data-driven, agile environment. Identifies challenges and adapts based on the context of the solution, member and business need, scalability/ extensibility, and technical feasibility.


Owns the integrity of the end-to-end experience and high standards of quality for design

. Works with cross-functional team members to define metrics and principles by which to evaluate design decisions and maintain design quality.


Servant-leader who manages and develops the talent and skills of the team

. Encourages and models candid, direct, communication in all team interactions. Aligns design team skills, staffing, and career development opportunities with the needs of the business. Responsible for performance management, professional development, and career path activities.


Sought-after partner who works

closely with agile development teams

to design, build, release and iterate products. Comfortable with ambiguity, learning through making, experimentation, and critique.


Continually raises the bar on design practices.

Advocates for, and leverages Design best practices, tools, and processes. Encourages component reuse, maintainability, and consistency across teams and projects while contributing to USAAs Design Language. Identifies challenges, imagines and proposes improvements for the broader Design discipline.


Engages and shares a point of view on design

with the broader design community (publicly speaks/writes).


Portfolio of UX/Design work demonstrating

- The process involved in shaping the design or project.

- Experience with multiple contexts and devices (mobile, tablet, web/desktop, voice, wearable). Examples of gestural, voice, and hardware interfaces desirable.

- Direct experience with design/user research, interaction design, information architecture, visual design, and implementation.

- Design of complex systems at scale.

- Effective use of storytelling techniques as a tool for designing interactions.

Minimum Requirements

- Bachelors Degree or 12 years of progressive, hands-on digital and experience design related experience

- 8 or more years of progressive, hands-on digital and experience design related experience required.

- 3 or more years of direct design team lead or management experience required.

- Subject-matter-expert understanding of current and emerging experience design principles, and human-centered design methodologies, and demonstrated application of the knowledge, skills and abilities of experience design practitioners.

- Subject-matter-expert level of business acumen in leading cross-functional initiatives, partnering with business owners to improve the quality of the members/users experience, design industry practices and emerging trends in design.

- Link to portfolio is required

*Qualifications may warrant placement in a different job level.*

When you apply for this position, you will be required to answer some initial questions. This will take approximately 5 minutes. Once you begin the questions you will not be able to finish them at a later time and you will not be able to change your responses.



Background in Marketing / Ad Agency / .com / e-commerce


Deep understanding of customer journey and acquisition funnels (best practices/guidelines)

- Strong understanding of brand development and multichannel marketing concepts

- Analytical Skills, able to analyze trends, look at new data and keep with the times

- Experience in content strategy

- Experience with real-time optimization and MVT (Optimizely, Maxymiser, Adobe Test and Target).

***Selected candidates will attend and complete the Management Development School program in San Antonio, TX, during their first six months in position.***

The above description reflects the details considered necessary to describe the principal functions of the job and should not be construed as a detailed description of all the work requirements that may be performed in the job.

At USAA our employees enjoy one of the best benefits packages in the business, including a flexible business casual or casual dress environment, comprehensive medical, dental and vision plans, along with wellness and wealth building programs. Additionally, our career path planning and continuing education will assist you with your professional goals.

USAA also offers a variety of on-site services and conveniences to help you manage your work and personal life, including seven cafeterias, two company stores and three fitness centers.


assistance is


for this position.

For Internal Candidates:

Must complete 12 months in current position (from date of hire or date of placement), or must have managers approval prior to posting.

Last day for internal candidates

to apply to the opening is 4/22/2018 by 11:59 pm CST time.

IMPORTANT: External Applicants

When filling out your name and other personal information below, DO NOT USE ALL CAPS or any special characters. Use only standard letters in the English alphabet. Including special characters or all uppercase letters will cause errors in your application.

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19 days 12 hours ago



Design Director USAA - San Antonio, TX, United States


Location: San Antonio, TX

Company Profile:
Since 1922, USAA has served the military and their families. We were here yesterday and we'll be here tomorrow.For more than 85 years, USAA has been committed to service, loyalty, honesty and integrity. It's a strong culture that reflects the character of those we serve. In 1922, when 25 Army officers met in San Antonio and decided to insure each other's vehicles, they could not have imagined that their tiny organization would one day serve 6.4 million members and become the only fully integrated financial services company in America. The mission of the association is to facilitate the financial security of its members, associates, and their families through provision of a full range of highly competitive financial products and services; in so doing, USAA seeks to be the provider of choice for the military community.