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R.R. Donnelley & Sons Company

Copywriter

R.R. Donnelley & Sons Company - Louisville, KY

This position is responsible for copy development related to Humana marketing initiatives as assigned by the managing editor. Deliverables could include: signing, print and collateral materials, brochures, digital, email, social media, radio/video scripts and other various marketing and advertising materials. This associate will also be responsible for managing and tracking all of their own copy projects, while partnering closely with the managing editor. Associate must have ability to use Adobe (Cloud) CS4 Software including Illustrator and In Design and have a solid background in Microsoft Office. Must have an understanding of typography and design. Must be well organized and able to communicate ideas with team members. Individual must be self-motivated, self-managed and have excellent communication skills – both verbal and written with demonstrated presentation skills.

This position requires innovative thinking, knowledge of the business needs, leadership and the ability to closely collaborate with peers and business partners. Strategic thinking- transforming business strategy into compelling consumer messages. This candidate must possess speed and energy to fit in a fast paced environment that is reactive to business needs. The Senior Writer will be responsible for ensuring that projects meet their strategic business objectives, deliverable dates, that language is on-brand, style guidelines are adhered to and overall quality is met. The ability to work individually and collaboratively with enthusiasm and teamwork is important. This role will need to partner closely with the managing editor, creative and business partners to ideate and solve day-to-day business needs. This individual will also be responsible for maintaining a strong working relationship with the creative manager, account services and business partners.

Required Skills

% Time

Plays an integral role in the development, writing and editing of a wide variety of new and innovative copy across multiple media forms including print, web and radio/video scripts.

40%

Works closely with internal creative leaders to develop content ideas, create outlines and write copy for marketing communications programs.

20%

Partner with team members to develop strong, compelling on strategy concepts that position our brand against the competition and engage consumers.

20%

Presents copy concepts, serving as copy expert in formal meetings with senior and management level team members, for copy review and approval.

20%

Excellent writing skills, knowledge of proper punctuation, spelling and grammar

Strategic thought leader with the ability to transform business needs into compelling consumer language.

Experience in Healthcare, Insurance, Financial or related industries.

Deep understanding and experience in consumer communications.

Intellectual writing approach, ability to translate strategy and business needs into appropriate language solutions

Excellent verbal and written communication skills – can clearly communicate language decisions and conceptual themes with supporting logic based on the strategic goals. Ability to “sell” a concept.

Solid proofreading and editing skills to ensure accuracy of advertising materials

6 days

R.R. Donnelley & Sons Company

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Copywriter R.R. Donnelley & Sons Company - Louisville, KY, United States

   

Location: Louisville, KY

Company Profile:
RR Donnelley (Nasdaq:RRD) is a global provider of integrated communications. The company works collaboratively with more than 60,000 customers worldwide to develop custom communications solutions that reduce costs, drive top-line growth, enhance ROI and increase compliance. Drawing on a range of proprietary and commercially available digital and conventional technologies deployed across four continents, the company employs a suite of leading Internet based capabilities and other resources to provide premedia, printing, logistics and business process outsourcing services to clients in virtually every private and public sector.