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Penn National Gaming, Inc.

Copy Writer

Penn National Gaming, Inc. - Wyomissing, PA


Don\u2019t just work. Work Happy.
A career in gaming? At Penn National Gaming we think you\u2019ll enjoy an exciting industry, fast-paced days and nights, diverse, enthusiastic co-workers, unlimited growth and support from one of the leaders in the industry.
An individual could be successful if they possess the following.
Your daily responsibilities include

Responsible for executing assigned marketing concepts through writing copy.  Conceptualizes all copy for assigned projects.  
Develops and generates new, clear, and grammatically correct copy for a variety of marketing channels including but not limited to print ads, direct mail, digital, and social.  
Partners with the Web Content team to improve internal and external communications.
Develops and maintains a clear and consistent brand message through invented copy. 
Proactively contributes copy ideation for projects. 
Responsible for translating business objectives into actionable marketing messages.  Makes suggestions for improvement to current processes as necessary. 
Adheres to demands of production schedule and meets all deadlines.
Completes special projects as needed.
Enthusiastically supports, actively promotes, and demonstrates superior customer service in accordance with department and company standards and programs. 
Responsible for ensuring the compliance with all regulatory compliance within area of responsibility and reporting potential issues to management.
Maintains strict confidentiality in all departmental and company matters.

To be successful in this position it will require the following skill set

Bachelor\u2019s Degree (B.A./B.S.) from four-year college or university in Advertising, Marketing, Creative Writing, Communications, or other related field; two to three years\u2019 experience with copy writing, preferably in an advertising related field; or equivalent combination of education and experience.
Must have comprehensive knowledge of copy development, including overall organization, direct fact checking, appropriate referring, fair balance, and other regulatory requirements.
Must have working knowledge of best practices for copy a variety of marketing channels including but not limited to print ads, direct mail, digital, and social. 
Must possess excellent communication skills (verbal and written) and interpersonal skills.
Must have technical proficiency and knowledge in Microsoft applications (Word, Excel, and Outlook).
Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public.
Must have the ability to interact with guests, staff and colleagues and resolve problems and conflicts in a diplomatic and tactful manner.
Ability to adapt to changes in prioritization or schedules of items in the work queue as necessary when communicated/directed.
Must have excellent organizational skills and be detail oriented.
Ability to collaborate effectively with internal marketing partners and work in a busy office environment.
Must be able to meet deadlines and to work under the pressure of short time constraints. 
Must have basic copywriting skills and understanding/knowledge of SEO best practices and SEM, as it relates to and impacts website content edits/changes.
Must have the ability to drive results and be proactive when working on tasks.

Something to leave you with
Penn National Gaming is more than you may realize. We have properties throughout the United States and Canada and are embarking on an aggressive growth mode. Our departments and areas of opportunity are ideal for just about any skill set. And our company-wide commitment to making sure our guests smile as much as we do means you\u2019ll enjoy a fun working environment.
Now that you have read about who we are, here is your opportunity to see what we're about!

Equal Opportunity Employer

77 days 23 hours ago

Penn National Gaming, Inc.


Copy Writer Penn National Gaming, Inc. - Wyomissing, PA, United States


Location: Wyomissing, PA

Company Profile:
Company Profile Penn National Gaming, through its subsidiaries, owns, operates or has ownership interests in gaming and racing facilities with a focus on slot machine entertainment. The Company presently operates twenty-six facilities in seventeen jurisdictions, including Florida, Illinois, Indiana, Iowa, Kansas, Maine, Maryland, Mississippi, Missouri, Nevada, New Jersey, New Mexico, Ohio, Pennsylvania, Texas, West Virginia, and Ontario. In aggregate, Penn National's operated facilities feature approximately 31,000 gaming machines, 800 table games, 2,900 hotel rooms and 8.8 million of property square footage.