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Huntington Bancshares Incorporated.

Content Strategist

Huntington Bancshares Incorporated. - Akron, OH

The selected individual will be responsible for developing and implementing a marketing content strategy to support commercial, business and wealth segments, leveraging various marketing channels and ensuring alignment with company's strategic initiatives and business goals. To do this, the Content Strategist will possess a broad understanding of Huntington's capabilities and technologies in digital content strategy, planning, creation, deployment and optimization.

Through collaboration with business segment team, identifies key messaging opportunities and aligns subject matter experts to drive sales, engagement, retention and positive customer action. Leverages content appropriately throughout the organization and ensures cohesive messaging across multiple platforms. Infuses a human element to banking that allows Huntington to become more relevant in customers' lives, translating B2B messages into actionable P2P messages. Cultivates strong relationships with digital and data/analytics team to optimize performance and evaluate effectiveness by channel.

Includes the management and production of Huntington's proprietary magazine (Huntington Insights) and related radio program which provides consistent messaging to commercial and wealth customers and prospects using educational information while positioning Huntington as a trusted source of insights and services. Collaborates with segment marketing and communications managers to align Huntington Insights content with line of business priorities and to leverage content via other channels. Manages relationship with vendor to edit content, obtain necessary approvals, ensure schedule is maintained, and produce high quality content.

Ensures all content marketing and communications materials support the company's brand strategy and meets the company's style and quality standards. Monitors banking, digital and communications industry trends and maximizes related opportunities as identified on an ongoing basis.

Basic Qualifications:

Bachelor's Degree in Marketing, Communications, Journalism or related field

Minimum of 5 years of relevant experience in a Marketing or Communications role with a minimum of 3 years of proven digital content strategy experience, leveraging best practices in video, email, social media, SEO, etc.

Experience managing agency and vendor relationships preferred.

Creative thinker with strong interpersonal skills and ability to work collaboratively and initiate/share ideas

Knowledge and understanding of B2B marketing principles and strategies

Superior business writing and communication skills with experience in copywriting and content creation desired

Strong project management, organization and execution skills with ability to work in a fast-paced environment with initiative and self-motivation and manage multiple projects from concept through completion

Proficiency to create high-quality, polished deliverables and/or edit existing materials with ease using tools such as: MS Office (Outlook, Word, Excel, PowerPoint)

EEO/AA Employer/Minority/Female/Disability/Veteran/Sexual Orientation/Gender Identity

Tobacco-Free Hiring Practice: To demonstrate our commitment to health and wellness, Huntington will not hire any candidate who uses tobacco or any nicotine product including, but not limited to, cigarettes, cigars, pipes, smokeless tobacco, chewing tobacco, snuff or snus, nicotine gum, the nicotine patch or any other kind of nicotine replacement product (where permitted by applicable state law). Candidates applying for positions in those states will be notified of this practice during the recruitment process and, if offered a position, will be screened for cotinine (to check for use of tobacco and/or nicotine products and/or nicotine replacement therapy products) before they begin employment. If the position to which you're applying is covered by this practice, the job application will provide greater detail as to what constitutes tobacco use.

Huntington does not accept solicitation from Third Party Recruiters for any position.

8 days 12 hours ago

Huntington Bancshares Incorporated.


Content Strategist Huntington Bancshares Incorporated. - Akron, OH, United States


Location: Akron, OH

Company Profile:
Welcome to Huntington. Thank you for your interest in learning more about us. Founded in 1866 as The Huntington National Bank, today Huntington Bancshares Incorporated still operates from the same Columbus, Ohio founding location in the heart of the Midwest. As of January 25, 2017, Huntington Bancshares Incorporated is a $100 billion asset regional bank holding company.