Live chat
Caterpillar Corporate

Content Marketing Manager

Caterpillar Corporate - Peoria, IL

Content Marketing Manager','17000B3G','!*!

JOB PURPOSE:

To oversee all enterprise marketing

content initiatives (including content categorization and structure, content

development, distribution and measurement), to ensure relevant customer

engagement, brand consistency and a positive customer experience, with a strong

connection to Cat’s enterprise social media efforts.

JOB DUTIES:

 

Accountable

for all Caterpillar enterprise content marketing initiatives intended to drive

traffic, engagement and leads, that ultimately deliver sales and customer

retention.Collaborates

across functions and silos to deliver an effective content marketing strategy

and editorial plan to me the business objectives.Development

of editorial governance so content is consistent with brand voice, style and

tone.Strong

working relationships across various enterprise and dealer groups, in

particular, business units, Corporate Public Affairs, Global Brand campaign

team, sponsorship team and digital CX team.Develops

and manages editorial calendar and organization workflowsChannel

management of digital content hubs and all supporting social channels.  Measurement

and optimization of the program on a regular and ongoing basis.Management

of all content and social media resources, including designers, writers and

other agency personnel.Integration

of content programs with brand campaigns to drive brand advocacy and desired

behavior.Develop

enterprise content strategy aligned with short-term and long-term marketing

goals.Manage

small team of content developers, responsible for creating and publishing

engaging content.Edit,

proofread and improve writers’ postsUse

content management systems to analyze website traffic and user engagement

metricsManage

content distribution to online channels and social media platforms to increase

web traffic.Ensure

legal compliance (e.g. copyright and data protection)Stay

up-to-date with developments and generate new ideas to draw audience’s

attention

','!*!Basic Qualifications:Bachelor's degree5 years content development and/or social media

experience

 

Top Candidates Will Also

Have:

Deep understanding of social media best practices

and proficiency in social media channels (which content and approaches work in

each and why)Experience creating content across a wide range of

digital properties and growing a social audienceEditorial mindset that seeks to understand what

audiences consumer and how to create it, optimizing the path to conversionAbility to analyze and present content and social

media performance.Strong SEO understandingExperience with wordpress, Google Analytics,

Slideshare and top social channelsExperience with various social media listening and

analytics toolsProject management skills and understanding how to

manage the priorities of multiple stakeholders in a complex environment and

focus on the delivery of results in the form of engagement, leads and sales.Excellent

interpersonal skills are required in order to deal with sensitive issues,

develop others, or persuade others inside and outside the department to take

specific actions.

Caterpillar is not currently hiring individuals for this position who now or in the future require sponsorship for employment based non-immigrant and immigrant visas. However, as a global company, Caterpillar offers many job opportunities outside of the U.S. which can be found through our employment website www.Caterpillar.com/careers.

','Relocation assistance is not available for this position. Any relocation costs incurred would be the responsibility of the selected applicant.','EEO/AA Employer. All qualified individuals – including minorities, females, veterans and individuals with disabilities – are encouraged to apply.','Nov 22, 2017','United States-Illinois-Peoria','United States-Illinois-Chicago','Digital','Content Marketing Manager

2 days 17 hours ago

Caterpillar Corporate

apply

Content Marketing Manager Caterpillar Corporate - Peoria, IL, United States

   

Location: Peoria, IL

Company Profile:
For 90 years, Caterpillar Inc. has been making sustainable progress possible and driving positive change on every continent. Customers turn to Caterpillar to help them develop infrastructure, energy and natural resource assets. With 2015 sales and revenues of $47.011 billion, Caterpillar is the world’s leading manufacturer of construction and mining equipment, diesel and natural gas engines, industrial gas turbines and diesel-electric locomotives. The company principally operates through its three product segments - Construction Industries, Resource Industries and Energy & Transportation - and also provides financing and related services through its Financial Products segment.