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The Coca-Cola Company.

Consumer Marketing Solution Strategist

The Coca-Cola Company. - Atlanta, GA

Job ID:

R-01642

Position Overview:

To compete in a marketing based businesses today requires nimbleness and flexibility. The IT delivery and support model must evolve to match the entrepreneurial pace of leading marketers. To meet client needs in a more agile and accountable way, CCNA IT is transitioning to a dev-ops model. Part of this transition is providing the marketing groups additional technical resources that can understand the business and quickly identify solutions to problems the business faces. The same IT team must also be able to manage solution development, deployment and operations, forming an end-to-end practice to fully enable the business.

This position will report to the consumer marketing IT client engagement director and will work with the consumer marketing IT team as well as various marketing teams to roadmap desired system functionality, deliver scalable capabilities and support the systems used in marketing. This role has responsibility for end-to-end architecture of the systems within the consumer marketing technology stack and will work closely with other technical architects within CCNA and TCCC to transform consumer marketing opportunities into comprehensive integrated solutions that deliver differentiated capabilities for CCNA. This position will unlock value by capitalizing on CCNA consumer marketing capabilities, including cloud based infrastructure and services, marketing technology and consumer database capabilities, best in class SaaS solutions like the Silver pop email service platform, scalable automation platforms like Salesforce, as well as cutting edge new technology areas like internet of things and machine learning. This position will help identify, deliver and operate solutions across the marketing business, as well as build strong and lasting partnerships with marketing clients.

Function Specific Activities:

To compete in a marketing based businesses today requires nimbleness and flexibility. The IT delivery and support model must evolve to match the entrepreneurial pace of leading marketers. To meet client needs in a more agile and accountable way, CCNA IT is transitioning to a dev-ops model. Part of this transition is providing the marketing groups additional technical resources that can understand the business and quickly identify solutions to problems the business faces. The same IT team must also be able to manage solution development, deployment and operations, forming an end-to-end practice to fully enable the business.

This position will report to the consumer marketing IT client engagement director and will work with the consumer marketing IT team as well as various marketing teams to roadmap desired system functionality, deliver scalable capabilities and support the systems used in marketing. This role has responsibility for end-to-end architecture of the systems within the consumer marketing technology stack and will work closely with other technical architects within CCNA and TCCC to transform consumer marketing opportunities into comprehensive integrated solutions that deliver differentiated capabilities for CCNA. This position will unlock value by capitalizing on CCNA consumer marketing capabilities, including cloud based infrastructure and services, marketing technology and consumer database capabilities, best in class SaaS solutions like the Silver pop email service platform, scalable automation platforms like Salesforce, as well as cutting edge new technology areas like internet of things and machine learning. This position will help identify, deliver and operate solutions across the marketing business, as well as build strong and lasting partnerships with marketing clients.

Accountable for end-to-end architecture of all systems and solutions used in the consumer marketing technology stack.

Work with IT client engagement leads to set vision and strategy for technology used in the marketing technology stack to accelerate revenue growth and creating competitive advantage

Provide architectural guidance to IT client engagement lead for consumer marketing and marketing clients

Work with the IT client engagement lead for consumer marketing to define IT roadmaps for the marketing technology stack.

Propose, develop and run execute proof of concepts for new technologies which could result in differentiating capabilities for marketing.

Lead the transition of new technologies into repeatable/usable frameworks

Work collaboratively with IT partners (North America, Global IT, BIG, CCR, vendors) to deliver solutions on time and within budget

Manage vendor relationships

Ensure continuous stable operations

Improve the processes and tools used to deliver solutions

Requirements:

Very strong functional skills with 5 years of IT architecture experience, preferably with 2 years providing architectural oversight or managing dev-ops models in the marketing area

Solid functional and technical knowledge of marketing business models and systems used for content management, digital asset management, consumer database solutions campaign management, marketing communications systems like email service or SMS capabilities, mobile app capabilities such as push notification and mobile wallet functionality, and proximity marketing capabilities.

Proven experience in integration of highly complex applications and surrounding mobile & web solutions

Excellent communication, presentation & leadership skills

Experience in setting architectural direction and successful track record of delivering strategic solutions

Understanding of best practices and design trade-offs, with the ability to communicate design choices in business terms

Strong customer focus and push for value & improvement

Successfully self-motivated and self-managed

Ability to translate user requirements into technical solutions that drive up differentiation or quality of marketing

Keys to success in the role:

Serve as a trusted advisor to the IT client engagement lead for consumer marketing and marketing teams by providing thought leadership, clear communications and superb execution.

Drive technology strategy and execution for new capabilities from ideation to delivery and even operations. Help the IT client engagement lead for consumer marketing develop multi-year technology roadmap linked to business value.

Evolve our technology, delivery and support models to help create business value by enabling work processes, operating efficiencies and technology enhancements.

Support end-to-end delivery of solutions across the lifecycle: discovery, design/ architecture, development and operations.

Enforce IT standards and processes, including full agile or standard SDLC when applicable.

Perform complex vendor management in delivery and operations of an integrated solution.

Ensure alignment with other technologies supported by key partners in Enterprise Architecture and Global IT.

Support multiple projects simultaneously, prioritize, and proactively communicate issues and decisions.

Lead distributed external teams in conjunction with the IT client engagement lead for consumer marketing (contractors, agencies, integrators).

Aptitude and interest to quickly learn new and emerging technologies.

Functional/Technical Qualifications

Bachelor's degree in Management Information Systems, Computer Science, Engineering or related field preferred

7 years managing large scale products or programs, 5 years in consumer technology or marketing systems.

Experience in dev-ops delivery/support models as well as iterative software delivery methodologies - Agile, SCRUM, etc.

Working knowledge of associated platforms and technologies, including Adobe CQ/Experience Manager, consumer databases and authentication providers, marketing communication systems such as Silver pop, targeting systems such as Unica, Amazon Web Services, API framework (Service Oriented Architecture), Analytics (Web, Reporting, Campaign, Predictive), and knowledge of application architecture patterns.

Leadership Behaviors:

DRIVE INNOVATION

: Generate new or unique solutions and embrace new ideas that help sustain our business (encompassing everything from continuous improvement to new product and package innovation).

COLLABORATE WITH SYSTEM, CUSTOMERS, AND OTHER STAKEHOLDERS

: Develop and leverage relationships with stakeholders to appropriately stretch and impact the System (Company and Bottler).

ACT LIKE AN OWNER

: Deliver results, creating value for our brands, our System, our customers and key stakeholders.

INSPIRE OTHERS

: Inspire people to deliver our mission and 2020 Vision, demonstrate passion for the business and give people a reason to believe anything is possible.

DEVELOP SELF AND OTHERS

: Develop self and support others' development to achieve full potential.

Job Requirements:

Serve as a trusted advisor to the IT client engagement lead for consumer marketing and marketing teams by

providing thought leadership, clear communications and superb execution.

? Drive technology strategy and execution for new capabilities from ideation to delivery and even

operations. Help the IT client engagement lead for consumer marketing develop multi-year technology

roadmap linked to business value.

? Evolve our technology, delivery and support models to help create business value by enabling work

processes, operating efficiencies and technology enhancements.

? Support end-to-end delivery of solutions across the lifecycle: discovery, design/ architecture, development

and operations.

? Enforce IT standards and processes, including full agile or standard SDLC when applicable.

? Perform complex vendor management in delivery and operations of an integrated solution.

? Ensure alignment with other technologies supported by key partners in Enterprise Architecture and Global

IT.

? Support multiple projects simultaneously, prioritize, and proactively communicate issues and decisions.

? Lead distributed external teams in conjunction with the IT client engagement lead for consumer marketing

(contractors, agencies, integrators).

? Aptitude and interest to quickly learn new and emerging technologies.

Years of Experience:

7-10 Years Experience

Leadership Behaviors:

DRIVE INNOVATION: Generate new or unique solutions and embrace new ideas that help sustain our business(encompassing everything from continuous improvement to new product and package innovation).

COLLABORATE WITH SYSTEM, CUSTOMERS, AND OTHER STAKEHOLDERS: Develop and leverage relationships with stakeholders to approximately stretch and impact the System (Company and Bottler).

ACT LIKE AN OWNER: Deliver results, creating value for our Brands, our System, our customers, and key stakeholders.

INSPIRE OTHERS: Inspire people to deliver our mission and 2020 Vision, demonstrate passion for the business and give people a reason to believe anything is possible.

DEVELOP SELF AND OTHERS: Develop self and support others' development to achieve full potential.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.

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9 days 21 hours ago

The Coca-Cola Company.

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Consumer Marketing Solution Strategist The Coca-Cola Company. - Atlanta, GA, United States

   

Location: Atlanta, GA

Company Profile:
The Coca-Cola Company (NYSE: KO) is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Led by Coca-Cola, one of the world's most valuable and recognizable brands, our Company's portfolio features 16 billion-dollar brands including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid, Simply, Georgia and Del Valle. Globally, we are the No. 1 provider of sparkling beverages, ready-to-drink coffees, and juices and juice drinks.