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Communications Manager

CBRE Inc. - San Francisco, CA

Communications Manager


San Francisco


Communications Manager

San Francisco, California, United States


▾ ▸ 1 additional location

United States

Requisition #


Job Summary:

With responsibility for leading PR strategy and execution for the Northwest region of a Fortune 500 company, the Manager, Communications will be part of an evolving team of marketing professionals who can collaborate to serve the growing marketing and communications needs the business in one of the country’s most dynamic markets. The primary responsibilities of this position include leading media relations strategy and execution in the Northwest Region, as well as overseeing the integration of PR and social media strategy for maximum impact with key audiences. This role will have specific oversight for both social media strategy and execution in the region, as well as for social media training for sales professionals. Candidates should be full of ideas and energy—able to work seamlessly with a highly motivated group of marketing, research, management and sales professionals, and able to create and execute on opportunities that position our organization and our professionals as market leaders. This is a high profile role—internally and externally—that requires close partnership with our Regional Leadership Team to effect change in our overall approach to communications, across all channels.


Develop and execute a solid and measurable PR strategy that aligns with our business goals, our Americas PR strategy, and keeps our organization relevant—across both traditional and non-traditional media.

Foster strong and lasting relationships across relevant media, and maintain ongoing dialogue that leads to opportunities for our organization and our professionals.

Drive social media strategy strategy and execution, with direct responsibility for all social channels, including Twitter and LinkedIn, as well as for training CBRE sales professionals on social selling strategies.

Sponsorship and event activation—from identifying and assessing opportunities to concept development and execution, including media events that act as a platform to position our professionals as subject matter experts and secure media coverage on timely topics.

Active engagement with our professionals, at every level, to help media become a tool that supports their business development efforts. This includes working with local leadership on media initiatives that support overall business objectives.

Develop and execute media training to help our professionals learn how to handle press inquiries and represent themselves and the organization appropriately.

Internal and external media management to counteract inaccurate or questionable information reported, and effectively managing communication with all involved parties.

Remain up to date on all aspects of the industry in order to identify opportunities where our research and professionals can add to the conversation, and help establish our organization as a go-to resource for the media.

Write and distribute press releases across a variety of topics, from notable deals to significant promotions and hires to market insights and more.

Maintain relationships with our national counterparts in Americas Marketing and Americas Research, and work with the Director to adapt national initiatives locally.


Strong writing and communication skills. Able to facilitate relationships and communication with brokers, leadership, across departments, as well as with media and vendors.

Excellent social media knowledge and expertise. Ability to develop and drive social media strategy, as well as execution.

Collaborative attitude. Adept at building internal relationships/dialogue to facilitate process. Able to serve several audiences while remaining committed to generating the right result.

Can think strategically and be proactive with ideas/opportunities. Able to comprehend, analyze and interpret market information and situations to create actionable ideas that positively impact the organization and its professionals.

Solid organizational, project management and multi-tasking skills that engage people across staff and departments, and allow projects to move forward based on priorities and deadlines.

Strong attention to detail, including strong proofreading capabilities and interest in achieving the highest quality deliverables and outcomes possible.

Strong managerial skills, including ability to manage up, down and across the organization. Can be an influencer within team and across departments to build consensus and motivate others. “Gets things done” but can also contribute to building and communicating long-term vision.

Energetic, enthusiastic and people-oriented. Enjoys working with different personalities and can adapt to/accommodate others’ working styles to get things done.

Service-oriented and responsive. Works well under deadlines. Knows how to prioritize, keep projects running smoothly and manage the expectations of everyone involved.

Experienced communications professional. Bachelor’s degree or equivalent with 5 years of related experience. Knowledge of commercial real estate (or a related industry) is a plus, but is not required.

US Company Profile

About CBRE (NYSE: CBG): At CBRE, you are empowered to take your career path into your own hands. Enjoy workplace flexibility in a global organization with tremendous scale. Work in an inclusive and collaborative environment with supportive teammates. Come experience the employee advantage at CBRE.

CBRE has a long-standing commitment to providing equal employment opportunity to all qualified applicants regardless of race, color, religion, national origin, sex, sexual orientation, gender identity, pregnancy, age, citizenship, marital status, disability, veteran status, political belief, or any other basis protected by applicable law.

As a Fortune 500 worldwide leader in real estate services, CBRE’s more than 70,000 professionals provide exceptional outcomes for clients in 60 countries. When it comes to real estate, CBRE sees potential everywhere. We turn scale into strength, expense into performance, and property into prosperity. Visit

Canada Profile

About CBRE (NYSE: CBG): At CBRE, you are empowered to take your career path into your own hands. Enjoy workplace flexibility in a global organization with tremendous scale. Come experience the employee advantage at CBRE.

CBRE Limited is an equal opportunity employer who welcomes and encourages applications from all persons regardless of race, national or ethnic origin, colour, age, religion, sex, sexual orientation, family status, gender identity or expression, disability or any other status or condition protected by applicable federal, provincial or territorial law. Accommodations are available on request for all candidates at any time. If you require accommodation at any stage of the recruitment process, please contact CBRE Human Resources at mailto: or via telephone1-866-388-4346.

As a leader in real estate services, CBRE's professionals provide exceptional outcomes for clients in 60 countries. Visit

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Location: San Francisco, CA

Company Profile:
CBRE Group, Inc. operates as a commercial real estate services and investment company worldwide. The company operates through Americas; Europe, Middle East and Africa; Asia Pacific; Global Investment Management; and Development Services segments. It provides advisory services, such as strategic advice and execution to owners, investors, and occupiers of real estate in connection with leasing, disposition, and acquisition of property; integrated investment sales and debt/equity financing services under the CBRE Capital Markets brand; and valuation services, including market value appraisals, litigation support, discounted cash flow analyses, and feasibility and fairness opinions, as well as originates, sells, and services commercial mortgage loans. CBRE Group, Inc. offers its commercial real estate services under the CBRE brand name; investment management services under the CBRE Global Investors brand name; and development services under the Trammell Crow brand name. CBRE Group, Inc. was founded in 1906 and is based in Los Angeles, California.