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Citigroup Inc

Citi Retail Services - VP, Co-Brand Marketing

Citigroup Inc - Elk Grove Village, IL

Citi Retail Services - VP, Co-Brand Marketing


Elk Grove Village


Job #673421521

Primary Location:

United States,Illinois,Elk Grove Village


Bachelor's Degree

Job Function:

Product Management




Day Job

Employee Status:


Travel Time:


Job ID:




Citi Retail Services (CRS) is a leader in the payments industry. CRS manages 43 million customer accounts via long-standing partnerships with industry leaders including Sears, Macy*s, The Home Depot and BestBuy. Via these relationships, CRS generates $45Bn in managed assets. With a pre-eminent global brand and distribution, CRS delivers industry-leading products, advanced services and payment systems that address clients’ evolving needs. Integral to CRS success is the introduction and management of innovative programs, products and solutions through strong partnerships and dedicated employees who are committed to excellence. Attracting market-leading talent is a priority within CRS, and the combination of financial strength and broad product scope provides rewarding opportunities for outstanding professionals to excel in a dynamic, collaborative and fast paced environment.

Co-brand is a newly formed organization within CRS and is charged with building CRS’ prowess across a number of disciplines to deliver business model expansion and revenue growth. To affect this, the team is focused on key responsibilities/capabilities as follows; 1.) Co-Brand Product and Loyalty; 2.) Co-Brand Marketing; 3.) Co-Brand Product Integration and Assimilation.

The Co-Brand Marketing team’s mission is to align overall Co-Brand strategies, including Upgrades & Activation programs, Engagement Strategies and Balance Growth initiatives across the organization, as well as development of new strategies to grow external sales.

This specific VP, Co-Brand role will focus on omni-channel cardmember acquisition programs to add new accounts and grow receivables and revenue, while delivering significant return to the business. Core responsibilities include, (1) ownership of campaign strategies, including communication sequencing, segmentation and offers to drive new account acquisition, (2) management of creative agency to develop best-in-class marketing communications, (3) driving initiatives and campaigns to market for multiple Partners through partnership with cross-functional teams, (4) assess performance and share learnings, and (4) develop long-term core strategies to support automation of champion strategies, while continuing to test and learn to ensure best-in-class offerings in market.

Keys to success in this role include:

Strong partnership and collaboration skills with core teams, including Partner Management, Credit Risk, Decision Management, Marketing Operations, Finance, IT and others on day-to-day basis

Ability to act as a product & process owner, while partnering and leading various teams to oversee flawless campaign management and transparent processes

Co-Brand footprint growth including channel optimization, targeting/population opportunities and leading new initiatives from ideation to project prioritization

Key Responsibilities & Collaborative Points

Be a Growth champion within the business

Oversee end-to-end Co-Brand Acquisitions playbooks, including regular updates to maintain integrity and identify gaps, across various channels, partners and platforms requiring strong knowledge of financial services, marketing acumen, along with process and executional awareness to ensure necessary oversight and accountability throughout the complex organizational flow

Institute continual process improvements to provide a positive customer experience and foundation for growth

Lead regular campaign strategies, overseeing strategic development and successful implementation

Explore new initiatives, including testing offers, targeting & messaging cadence

Partner with Portfolio teams to fully understand partner needs and work to identify expansion opportunities

Identify and leverage industry, Citi and Retail Services best practices across portfolios, sharing findings and opportunities across the organization

Lead creative strategy and test new methodologies for optimal messaging, offer presentation, and channel delivery

Collaborate with digital team to drive incremental account growth through low-cost online channels

Partner with Citi Brands colleagues to share best practices and ensure alignment across businesses

Work with internal Research & Insights team and utilize Comperemedia and other tools to effectively monitor competitive landscape

Act as business owner to identify and resolve issues for Co-Brand Acquisitions concerns, working closely with cross-functional teams on specific action items and deliverables

Partner with Co-Brand platform associates to implement necessary systems projects to support growth and ensure Co-Brand Acquisitions platforms remain intact with future IT releases

Manage an annual financial budget for applicable programs

Monitor process control points and governance requirements

Ensure adherence to all business and regulatory requirements, including Legal, Fair Lending, Risk, and Compliance

In order to ensure executable growth strategies, this position will partner with the following teams:


Credit Risk

Decision Management

Marketing Operations



Operations & Technology (O&T) Partners

Compliance, Legal and Fair Lending

Chief Operating Office and PMO

Citi Brands


Business and Technical Requirements

10 years of experience working within co-brand or general purpose credit card industry, with a recent/relevant focus in acquisitions marketing

Bachelor’s degree required, MBA in Business, Marketing or Marketing Management preferred

Requires deep understanding of the business and how best to optimize the use of internal and external resources as well as cross-functional teams

Strong team player; ability to lead, partner and negotiate with cross functional team to successfully deliver results

Demonstrated ability to deal with ambiguity and prioritize and manage projects

Ability to lead cross-functional team (including Partner, Operations, Decision Management, Finance, IT)

Specific knowledge of co-brand or general purpose credit card financial performance drivers with strong analytical skills

Presentation and exerting influence. Candidate will interact with all levels of the organization and needs the ability to effectively influence and present work to senior management ,while at the same time drive the day to day marketing efforts

Strong written, verbal, and interpersonal communication skills

Promotes a strong culture of teamwork across organizational boundaries

High energy, positive “can-do” attitude, and results driven

Awareness of regulatory environment and impact on credit card marketing

Leadership Competencies

Demonstrated ability to operate and influence across the organization including at the C-Suite Level

Ability to build strong networks and relationships internally and externally

Strong communication skills and ability to communicate at all levels of the organization

Analytical and conceptual thinker with ability to operate in “white space”

Strategic thinker with ability to influence others across the organization

Highly capable in change management and proven experience in driving change

Comfortable operating in a highly matrix, complex arena

Self-aware with ability to adapt to various situations

Customer centric with ability to balance both customer benefits and business financials. Identify win-win for customers and Citi

Ability to rapidly assimilate and report on complex information while creating a future vision

Strong sense of accountability and decisiveness in a strong work ethic culture

Strong team player; ability to lead, partner and negotiate with cross functional teams and across organizational boundaries to successfully deliver client needs

Intellectually curious, proactively seeking and developing new opportunities

Presentation and exerting influence

Relationship building skills both internally and with external clients / partners

Ability to prioritize and manage projects

Updated 05/29/2018

19 days 22 hours ago

Citigroup Inc


Citi Retail Services - VP, Co-Brand Marketing Citigroup Inc - Elk Grove Village, IL, United States


Location: Elk Grove Village, IL

Company Profile:
Citi works tirelessly to provide consumers, corporations, governments and institutions with a broad range of financial products and services. We strive to create the best outcomes for our clients and customers with financial solutions that are simple, creative and responsible.