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Realogy Holdings Corp

Chief Marketing Officer - Sotheby's International Realty Affiliates LLC

Realogy Holdings Corp - Madison, NJ

Chief Marketing Officer - Sotheby's International Realty Affiliates LLC



New Jersey

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Date:Dec 5, 2017

Location:Madison, NJ, US

Company:Realogy Services Group LLC

Requisition 48545Sotheby's International Realty Affiliates LLC

Chief Marketing Officer wanted by Sotheby's International Realty Affiliates LLC in Madison, NJ.

Works closely with the President & CEO and other brand executives to develop long range market share growth strategy with nearer term plans, goals, and growth objectives;

Leads the development and cross-departmental integration of a domestic marketing strategy in direct support of the market share growth strategy of the brand;

Works closely with Operations and Affiliate Services teams to ensure the needs of the customer are understood and that the business can strategically and tactically position itself to meet them;

Understands market conditions to identify threats and opportunities and adapt strategy to changing market conditions;

Collaborates with shared services departments such as IT in a highly matrixed environment to drive marketing initiatives;

Defines and delivers an annual global marketing plan in support of the international marketing strategy including: national advertising, localized advertising, interactive marketing and technology, brand publicity/public relations, internal communications, sales support, agent and manager recruiting, and promotional activities;

Engages global affiliate network through effective event strategy;

Develops forward looking products and services that enable profitable growth;

Manages external agency relationships;

Regularly and systematically evaluates the results of marketing strategy and programs by ROI and report findings/trends to the President and enterprise leadership;

Optimizes an annual marketing budget to ensure key financial metrics are achieved;

Provides decisive leadership to the SIRA marketing team through effective talent attraction, staff development, team building, and performance management; and

Partners with CMO peer group across the enterprise on best practices.

Job Requirements:

Must have a Bachelor's degree in Marketing or a related field, plus 10 years of experience in job offered or in related occupation. In lieu of bachelor's degree, will accept 2 additional years of experience.

Experience must include:

10-12 years of marketing experience (depending on degree) in sales, brand management and direct marketing;

10-12 years of leadership and staff management experience (depending on degree); and

10-12 years of experience (depending on degree) working in direct support of a sales organization with ability to manage external partner, supplier and customer relationships.

Must have proven ability to lead a creative strategy from conceptual big ideas to copywriting and design execution;

Must have proven ability to make daily decisions based on target audience relevance;

Must have strong understanding of content integration and relevance as it relates to website, media assets and digital branding;

Must have strong understanding of social media and online branding executions including video in a comprehensive marketing plan; and

Must have strong financial acumen (sales and P&L management).

To learn more about Realogy and the accomplishments of our brands, logon

Realogy Holdings Corp and its subsidiaries are an Equal Opportunity Employer.


Nearest Major Market:New Jersey

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8 days 21 hours ago

Realogy Holdings Corp


Chief Marketing Officer - Sotheby's International Realty Affiliates LLC Realogy Holdings Corp - Madison, NJ, United States


Location: Madison, NJ

Company Profile:
Realogy Holdings Corp. (NYSE: RLGY) is a global leader in residential real estate franchising and brokerage with many of the best-known industry brands including Better Homes and Gardens® Real Estate, CENTURY 21®, Coldwell Banker®, Coldwell Banker Commercial®, Corcoran®, ERA®, Sotheby's International Realty® and ZipRealty®. Collectively, Realogy's franchise system members operate approximately 14,100 offices with more than 273,200 independent sales associates conducting business in 112 countries and territories around the world. NRT LLC, Realogy’s company-owned real estate brokerage, is the largest residential brokerage company in the United States, operates under several of Realogy’s brands and also provides related residential real estate services. Realogy also owns Cartus, a prominent worldwide provider of relocation services to corporate and affinity clients, Title Resource Group (TRG), a leading provider of title, settlement and underwriting services, and ZapLabs LLC, its innovation and technology development subsidiary. Realogy is headquartered in Madison, New Jersey.