Campaign PlannerABM Industries Inc. - Atlanta, GA
ABM is seeking an energetic, passionate and highly motivated candidate that will help take ABM’s campaigns to the next level. This position will support our Industry groups across ABM to create, execute, optimize and report on B2B digital marketing programs across all channels. This person will be responsible for helping develop and adhere to campaign planning processes with all internal stakeholders and marketing team members.
This position will also assist in supporting the digital marketing goals of the various business units by testing, refining, and troubleshooting new and existing marketing programs that include email, SEM, social media, website real-time personalization, etc. as well as help develop and interpret reporting & analytics to understand program effectiveness and ROI.
The position will report to the Senior Director, Digital Marketing.
Coordinate with key functions as they fulfill on the programs that comprise a campaign (reputation, demand creation, sales enablement, market intelligence), and the tactics that comprise these programs.
Act as an ombudsman for questions on campaign priorities, responsibilities, resources and timing.
Develop and execute B2B marketing programs for a variety of channels, industries, and target audiences in line with our overall goals
Develop nurture programs targeting both prospects and existing clients across various channels with the goal of driving conversions, opportunities and bookings
Test, measure and optimize messaging, assets, programs, segments, tactics, etc. on an ongoing basis
Define common campaign structure and elements to used across industries and channels.
Allocate and document the responsibilities of various functions during the campaign planning and execution lifecycle, follow up with relevant parties and communicate timelines and expectations both with marketing and marketing strategy.
Work with industry groups, marketing strategists and sales leaders to shape campaign themes for a yearlong timeframe.
Work with data analyst, web, SEM, social, paid advertising and marketing automation specialists to measure campaign performance with business leaders to course-correct as campaign execution unfolds
Edit, proof-read, and get approval for marketing campaigns
Become the “center of excellence” for all digital marketing assets and programs by providing support to other marketing personnel within ABM and sharing successes across the enterprise
Participate in the brainstorming and implementation of new programs, tactics, and processes
Bachelor’s degree in business, marketing, communications, or equivalent experience
Minimum 3 years’ experience campaign planning and execution, with a focus on digital and demand generation
At least 1 year experience working with marketing automation systems, Marketo preferred
Strong analytical skills, with the ability to interpret data, identify trends, analyze program effectiveness and ROI
Strong editing & proofing skills
Well organized with ability to multi-task and think outside of the box
Strong attention to detail, excellent interpersonal skills and ability to work effectively as a member of a fast-paced marketing team
Must be able to prioritize projects, work well under pressure and meet deadlines
Additional Desired Skills:
Working knowledge of Salesforce
Proficient in Marketo or other marketing automation software
Experience with project management or marketing resource systems
Experience with campaign measurement via marketing automation reports, Google Analytics and Adwords, SEO and social media analytics
Atlanta, GA 30319 US (Primary)
ABM is an EOE (M/F/Vet/Disability/Gender Identity/Sexual Orientation)
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Services By Industry
Building Value With Integrated Facilities Solutions
ABM (NYSE: ABM) is a leading provider of facility solutions with revenues of approximately $5.1 billion and over 130,000 employees in 350 offices throughout the United States and various international locations. ABM’s comprehensive capabilities include janitorial, electrical & lighting, energy solutions, facilities engineering, HVAC & mechanical, landscape & turf, mission critical solutions and parking, provided through stand-alone or integrated solutions. ABM provides custom facility solutions in urban, suburban and rural areas to properties of all sizes — from schools and commercial buildings to hospitals, data centers, manufacturing plants and airports. ABM Industries Incorporated, which operates through its subsidiaries, was founded in 1909. For more information, visit www.abm.com
ABM is an EOE (Minority / Female / Veteran / Disability / Gender Identity / Sexual Orientation) and is committed to working with and providing reasonable accommodation to individuals with disabilities. If you have a disability and need assistance in completing the employment application, please call 855-350-0226. We will provide you with assistance and make a determination on your request for reasonable accommodation on a case-by-case basis.
Copyright © ABM 2016. All Rights Reserved
70 days 9 hours ago
applyCampaign Planner ABM Industries Inc. - Atlanta, GA, United States
With over 100 years of facility solutions experience, we continue to serve thousands of clients across the U.S. and in over 20 international locations. ABM offers: ABM is one of the largest facility management services providers in the U.S. We offer state-of-the-art, dependable building maintenance services cost effectively. Our substantial base of long-term clients demonstrates the importance that we place on building enduring relationships. As an ABM client, you have the advantage of obtaining multiple services under one contract with a single point of contact, making it easy for you to outsource these functions without administrative headaches. We provide any combination of services on a local, regional or national basis.
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