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Ralph Lauren Media LLC

CLUB MONACO: MANAGER, DIGITAL MARKETING

Ralph Lauren Media LLC - New York City, NY

Club Monaco is an international brand that designs and creates modern yet timeless clothing and accessories for women and men. Since its first store opened in Toronto in 1985, Club Monaco has been recognized by fashion influencers for its thoughtfully designed, purposeful collections featuring relevant, wearable pieces, fine fabrics and exceptional fits. In 1999, Club Monaco became a subsidiary of Ralph Lauren Corporation.

Overview

The Manager, Paid Performance Marketing, CM supports Club Monaco Retail Stores and ClubMonaco.com within the Ralph Lauren Corporation. Reporting directly to Club Monaco’s Director, Digital Marketing, this individual will be a key contributor to the success of our fast-growing Club Monaco retail business.

This position will be responsible for managing paid marketing efforts, including affiliates, SEM, CSEs, SEO, paid social and performance display advertising. The ideal candidate is someone who can develop and articulate a strategy for paid marketing efforts, execute against that strategy and effectively share program results. Candidate must be comfortable managing the paid marketing budget, including allocating the budget across channels and between acquisition, retention and branding efforts. We are looking for someone who is analytical, self-starting and capable of dealing with ambiguity and rapidly-changing priorities, with a strong desire to take on more responsibility as Club Monaco grows.

Responsibilities:

Oversee all of Club Monaco’s paid marketing efforts, including affiliates, SEM, CSEs, SEO, paid social and performance display advertising. This includes:

• Being a hands-on owner of these channels who deep dives on channel performance, builds timely

recommendations for incremental spend, and is actively involved in program management and

execution.

• Setting goals for channel performance (including Sales and ROI), tracking performance against

goals and reporting performance to senior leadership.

• Analyze data to provide insights and action on recommendations to drive optimization of paid

marketing channels

• Manage marketing budget for efficiency across different channels including branding, acquisition

and retention efforts

• Identifying and launching new paid marketing channels to drive overall sales growth.

• Serving as primary contact with external agencies. Communicating CM’s goals and ensuring that

each agency’s efforts support these goals.

• Managing tactical elements of programs, including designing tests, sharing key marketing and

promotional messages with agencies, requesting creative assets.

• Owning and managing revenue and spend reporting and invoice remittance.

• Staying informed of industry trends and best practices and determining how they can best be

employed by CM.

Skills:

• Strong bias for action and ability to independently prioritize and execute projects.

• Demonstrated critical thinking skills with an ability to ask difficult questions and make decisions for

the business.

• Ability to understand and interpret numbers and analyze channel performance.

• Adapts easily to changing situations and demonstrates flexibility in juggling priorities.

• Excellent verbal and written communication skills, including ability to present information in an

easy-to-understand manner with clear recommendations.

Qualifications:

• 3 years of experience in digital marketing in an ecommerce environment

• 1 years of search marketing experience

• 1 years of experience managing a marketing budget

• Must be highly proficient in Microsoft Excel

• Knowledge of Google Analytics and/or Omniture preferred, but not necessary

Club Monaco is a dynamic, rapidly growing retail brand that continues to offer modern style and a unique voice within the fashion and retail industries. Headquartered in New York City's Chelsea Gallery district, Club Monaco can be found in over 140 locations worldwide with stores in the United States, London, Paris, Sweden, Canada, Hong Kong, Seoul, Beijing, and Macau.

13 days 4 hours ago

Ralph Lauren Media LLC

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CLUB MONACO: MANAGER, DIGITAL MARKETING Ralph Lauren Media LLC - New York City, NY, United States

   

Location: New York City, NY

Company Profile:
what began 40 years ago with a collection of ties has grown into an entire world, redefining American style. Ralph Lauren has always stood for providing quality products, creating worlds and inviting people to take part in our dream. We were the innovators of lifestyle advertisements that tell a story and the first to create stores that encourage customers to participate in that lifestyle.