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Aetna Inc.

Business Analyst, Digital

Aetna Inc. - Hartford, CT

POSITION SUMMARY As the Digital Business Analyst for our Medicare prospects, you will contribute to the delivery of digital solutions that enable a personalized and relevant consumer experience with Aetna. The roles in this function are accountable to support the channel strategy, operating plans, media management, and digital asset support and management. The Digital Business Analyst will collaborate with external vendors, internal business partners, consulting with team members and\/or matrixed staff as required in support of digital prospecting tools initiatives. Fundamental Components: Ability to execute and support digital assets for business and operational initiatives, including content reviews, updates, maintenance and project management. Understands web analytics, user experience concepts, content management, and other digital products. 3-5 years of experience as a business analyst\/systems design and development, creation of detailed business, functional, and technical requirements. This includes the development of use cases\/process flows, wire frames, and visual prototypes. Demonstrated experience developing system application design, business process design, and in developing and writing clear functional\/technical business requirements. Assesses the needs of primary business functions and the impact on business functional requirements prior to taking action. Suggests technical solutions for business functions, and implements action plans to improve ongoing business performance in ways that minimize day-to-day disruption of operations. Demonstrated ability to create procedures and standards with large scale, enterprise software web\/application and performance management. Experience in metrics\/analytics\/measurement including Adobe Analytics, Google Analytics, Tag Management solutions, and deep experience in URL driven, query string\/parameter passing. Excellent interpersonal, written, and communication skills; must be able to communicate ideas and analysis in clear and concise fashion to client, colleagues, and senior business leaders. Understands and applies any legal and regulatory requirements. Works with project leads to develop requirements work plans, identify task dependencies, develop estimates and determine resource skill requirements; supports risk management and change management activities. Identifies, refines, and accurately articulates the business objectives and value propositions of assigned initiatives. Contributes to the resolution of moderately complex problems; analyzes possible solutions using expertise, judgment, and precedents. Demonstrates command of Aetna brand and digital guidelines and ensure consistent application across assets. Acts as a resource for colleagues; responsible for portions of large projects or leads projects with moderate risks and resource requirements. Ability to lead larger components of digital projects independently. BACKGROUND\/EXPERIENCE desired: 5 years experience with one or more of the following methodologies: management consulting, project consulting, business process consulting. Experience with moderate scale initiatives with moderate degree of complexity. Operational experience in a relevant discipline. Demonstrated superior business process and project management. Demonstrated relationship management skills at the senior level; capacity to quickly build and maintain credible relationships at varying levels of the organization simultaneously. EDUCATION The highest level of education desired for candidates in this position is a Bachelor's degree or equivalent experience. Telework Specifications: Flexible telework \/ office-based schedule (can live near any office location) ADDITIONAL JOB INFORMATION Aetna is about more than just doing a job. This is our opportunity to re-shape healthcare for America and across the globe. We are developing solutions to improve the quality and affordability of healthcare. What we do will benefit generations to come. We care about each other, our customers and our communities. We are inspired to make a difference, and we are committed to integrity and excellence. Together we will empower people to live healthier lives. Aetna is an equal opportunity & affirmative action employer. All qualified applicants will receive consideration for employment regardless of personal characteristics or status. We take affirmative action to recruit, select and develop women, people of color, veterans and individuals with disabilities. We are a company built on excellence. We have a culture that values growth, achievement and diversity and a workplace where your voice can be heard. Benefit eligibility may vary by position. Click here to review the benefits associated with this position. Aetna takes our candidate's data privacy seriously. At no time will any Aetna recruiter or employee request any financial or personal information (Social Security Number, Credit card information for direct deposit, etc.) from you via e-mail. Any requests for information will be discussed prior and will be conducted through a secure website provided by the recruiter. Should you be asked for such information, please notify us immediately. Job Function: Management

20 days 17 hours ago

Aetna Inc.


Business Analyst, Digital Aetna Inc. - Hartford, CT, United States


Location: Hartford, CT

Company Profile:
Aetna Inc. operates as a diversified health care benefits company in the United States. The company operates in three segments: Health Care, Group Insurance, and Large Case Pensions. The Health Care segment provides medical, pharmacy benefit management, dental, behavioral health, and vision plans on an insured basis, and an employer-funded or administrative basis. This segment also provides Medicare and Medicaid products and services, as well as other medical products, such as medical management and data analytics services, medical stop loss insurance, workers' compensation administrative services, and products that provide access to its provider networks in select markets. This segment offers its products and services to multi-site national, mid-sized, and small employers, as well as individual customers. The Group Insurance segment provides life insurance products comprising group term life insurance, voluntary spouse and dependent term life insurance, group universal life, and accidental death and dismemberment insurance; disability insurance products; and long-term care insurance products, which offer benefits to cover the cost of care in private home settings, adult day care, assisted living, or nursing facilities. This segment provides insurance products principally to employers that sponsor its products for the benefit of their employees and their employees’ dependents. The Large Case Pensions segment manages various retirement products, including pension and annuity products for tax-qualified pension plans. The company’s customers include employer groups, individuals, college students, part-time and hourly workers, health plans, health care providers, governmental units, government-sponsored plans, labor groups, and expatriates. Aetna Inc. was founded in 1853 and is headquartered in Hartford, Connecticut.