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Stanley Black & Decker, Inc.

Brand Strategist, STANLEY

Stanley Black & Decker, Inc. - Towson, MD

Brand Strategist, STANLEY




Job Description

Joining the Stanley Black & Decker team means joining one of the world's largest, fastest-growing, and most dynamic companies. Stanley Black & Decker is a world-leading provider of tools and storage, commercial electronic security and engineered fastening systems, with unique growth platforms and a track record of sustained profitable growth.

We have been globally recognized as one of the most innovative, sustainable, and rewarding companies in the world. Stanley Black and Decker’s 2015 Revenue was 11.2B and our Global Tools & Storage division is responsible for $7.1B of SBD annual revenue. Global Tools and Storage is currently seeking candidates for a Brand Strategist

*based in *

Southington, CT.


The Brand Strategist will develop strategic and creative marketing solutions that help connect the brands of Stanley Black & Decker to specific target audiences and drive brand awareness.

Will keep a pulse on the retail environment, benchmark other brands and trends, and come up with “big ideas” of new creative, yet cost effective marketing initiatives

Work with the cross-functional teams to direct and manage efforts from concept through production and distribution for key marketing support materials such as packaging, merchandising, photography, brochures, catalogs, sell sheets, direct mail, channel promotions, etc.

Lead the cross-functional team in developing and implementing creative, cost-effective merchandising programs at the store level. This will include, but is not limited to, customized in-store in-run merchandising solutions, off-shelf/end-cap merchandising solutions, as well as elements to support event strategies.

Manage relationships with outside print and merchandising vendors and creative agencies.

Work with the research team to gain insight into how our user segments experience our brands and create solutions aligning to those segments.

Assist in the planning and strategy for packaging, merchandising, marketing, media and public relation activities in support of commercialization plans.

Develop, coordinate and execute launch strategies for the brand, new product launches and events.

Ensure brand projects are tracking to timelines and budgets.

Ensure compliance of the brand standards and maintain consistency of all communication elements across the marketing based activities.

Manage timing and budget of each project within their respective product category and channels.

Organize, prioritize, and manage multiple projects.

Communicate effectively with internal and external associates as well as outside suppliers, both nationally and globally.


Bachelor’s Degree and related field experience required

5 years’ experience in B2C consumer products industry sales/ marketing preferred

Retail/field sales experience, preferably with Wal-Mart, Home Depot and Lowes

Collaborative team player

Creative thinker

Passionate for shopper marketing trends

Excellent written and oral communication skills

Solid PowerPoint and presentation skills

Excellent project management skills

Financial management skills

Leadership Qualities:


– Makes and meets commitments. Accepts responsibility. Has a passion for excellence.


– Operates in accordance with our business conduct policies. Is honest, fair and trustworthy in all activities and relationships. Strives to create a safe workplace and to protect the environment.


– Treats others with respect and candor. Actively supports a diverse work environment. Builds positive work relationships.


– Has a bias for action. Takes calculated risks based on quality data. Drives for standardization and simplification.

*Stretch *

– Sets aggressive goals and celebrates progress. Continually strives to be best in class. Has a passion to exceed customer expectations.

*Vision *

– Creates clear, simple, reality-based, customer-focused strategy and goals. Build trust and commitment through candid communication. Energizes and excites others.

*“Boundaryless” *

– Is open to ideas from anywhere. Participates openly and constructively without alienating others. Has a global perspective

EEO Statement

All qualified applicants to Stanley Black & Decker are considered for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran’s status or any other protected characteristic.

Requisition Number:



Brand Strategist, STANLEY


US - GTS - Customer Experience (CX)

State / Country / Province:




No. of Positions:


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10 days 6 hours ago

Stanley Black & Decker, Inc.


Brand Strategist, STANLEY Stanley Black & Decker, Inc. - Towson, MD, United States


Location: Towson, MD

Company Profile:
When you trace it all the way back, it comes down to three individuals: Frederick Stanley, Duncan Black, and Alonzo Decker. Three passionate individuals who built powerful companies that they were so proud of they put their names on them. Hundreds of years later, we’re proud to continue their legacies and we’re proud to carry their names forward. In 1843, Frederick Stanley started a small shop in New Britain, Connecticut, to manufacture bolts, hinges, and other hardware from wrought iron. With superior quality, consistent innovation, and rigorous operational improvement, Stanley’s company defined excellence, and so did his products. In 1910, S. Duncan Black and Alonzo G. Decker started their shop, similar in size at first, in Baltimore, Maryland. Six years later they changed the world by obtaining the world’s first patent for a portable power tool, and the company they built has been changing the world ever since. Both companies grew in parallel over the ensuing decades, amassing an unparalleled family of brands and products and an even more impressive wealth of industry expertise. In 2010, the two companies combined to form Stanley Black & Decker, to deliver the tools and solutions that industrial companies, professionals, and consumers count on to be successful when it really matters. Just as it was in 1843, our passion for excellence is seen around the world in our disciplined operations, purposeful business growth, and loyal customer relationships.