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Brand Manager

TEGNA Inc - Charlotte, NC

WCNC-TV, the TEGNA NBC affiliate in Charlotte, is taking the market by storm with innovative content and a fresh approach to news, information and marketing.  We think outside the box.  We take risks.  We are confident and have the guts to live and thrive in an unconventional and creative work space.  We’re building a brand that’s resonating with viewers and our social following.  In fact, the WCNC NBC Charlotte social platforms are consistently #1 with consumers on a daily basis.\\rWCNC NBC Charlotte is seeking a Brand Manager who will serve as an internal and external brand ambassador, representing the platforms and products to viewers, our employees, readers, followers, partners and clients. The ideal candidate will have the ability to thrive in an environment where innovation is a priority.  Our team members and our audience are at the center of all decision-making. This is a unique opportunity for a forward-thinking media executive who has the vision and operational skills to build and enhance the organization’s brand awareness and drive results.\\r\\rPRINCIPAL RESPONSIBILITIES \\r\\rBe the brand ambassador for WCNC NBC Charlotte across linear, social media, and digital including platform strategy and content creation.\\rWork closely with the Marketing Director to help conceptualize the creation of compelling, branded news and entertainment programming and commercial campaigns. Based on the sound strategy outlined in creative briefs, campaigns must clearly and creatively reach stated goals and reinforce the value of the stations' brands. Concepts must work in all media including TV, digital, social, mobile.\\rCreate and execute an internal brand strategy for our Team, with a heavy emphasis on brand education, tactics and its importance to the success of WCNC NBC Charlotte.\\rWorking across all departments, positioning content for high engagement, create a strategy to ensure it reaches social audience(s) of interest, as well as increase visibility in social space; set up comparative metrics and data to monitor results.\\rStrengthen brands by applying tenets of branding, brand consistency and creative cohesion.\\rProvide leadership and professional development to an award winning team who are specialists in print, mobile, tablet and digital storytelling and production and marketing/promotion.\\rConcept, manage and create promotional and image campaigns for WCNC NBC Charlotte.\\rWork closely with the WCNC NBC Charlotte Information Center on content for social and digital platforms.\\rCreate performance benchmarks and accountability tools.\\r

13 days 5 hours ago



Brand Manager TEGNA Inc - Charlotte, NC, United States


Location: Charlotte, NC

Company Profile:
TEGNA Inc., formerly Gannett Co., Inc., is comprised of a dynamic portfolio of media and digital businesses that provide content that matters and brands that deliver.