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Sinclair Broadcast Group, Inc.

Automotive Search Marketing Specialist

Sinclair Broadcast Group, Inc. - Cockeysville, MD

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Job Description

Make your mark in Broadcasting and Digital Media. Sinclair Broadcast Group and Sinclair Digital Solutions are dedicated to making Sinclair a communications powerhouse! We are the largest and most diversified television broadcasting company in the country. Sinclair owns and operates, programs or provides services to more television stations than anyone and has affiliations with all major networks. Sinclair Digital group is focused on bringing the most engaging content to web, mobile and over-the-top broadcasting to audiences all over the country! Our success is the result of extraordinary employees and an exemplary management team who believe in a vision and are dedicated ensuring a great future for our employees. Whether you are an industry veteran or a just starting out, you can find it at Sinclair! We are advancing the world of Broadcasting and we want YOU to join our winning team!

Drive Auto LLC, Sinclair Broadcast Group's automotive digital marketing agency, is looking for a skilled and highly motivated Search Marketing Specialist, with experience in Search Engine Marketing (SEM) and other outreach programs to join our agency team.

This person's primary responsibilities will be setting up and administering search marketing, outreach and display, retargeting and geo fencing campaigns for Automotive Dealership clients. This person will ideally also have a good working knowledge of automotive dealerships and digital advertising solutions.

They will be expected to continually develop, adhere to, improve and update SEM standards and apply those techniques. This person must be able to hit the ground running and be a fast learner in a fast-paced environment. Including interpreting analytics, assessing reports, and working with the sales team in the field building proposals or competition analysis.

Job Duties & Responsibilities Include:

Handle internal production of paid search and monitoring of digital media campaigns.

Work with third party partners to manage and optimize paid search, retargeting, outreach, and geo fencing campaigns.

Track, report, and analyze website analytics and PPC initiatives and campaigns

Be able to prepare SEO and SEM reporting documents

Keyword research and optimization

Maintain up-to-date knowledge of best practices and latest developments in paid search

Other digital marketing tasks as assigned

Experience & Skills Required:

1-2 years of proven ability leading and implementing SEM strategy and campaigns

1-2 years of hands-on Adwords experience including creation and management of campaigns.

Hands on experience with Google Analytics, Google Webmaster Tools, Bing Webmaster tools

Ability to work with client services teams to ensure maximized performance

Strong analytical skills, strategic thinker with attention to detail

Excellent organizational, project management and time management skills

Proficient in MS Office

The following are preferred:

Basic knowledge of geo fencing campaigns and understanding of location based advertising

Ad writing skills

Basic knowledge of HTML and ability to read HTML code

Basic to intermediate web design and technology principles

Understanding and experience with automotive dealerships, preferably digital advertising and the inner structure of the workings of auto dealers.

Google Certifications & Advertising Agency experience

BS/BA degree

Sinclair Broadcast Group, Inc. is proud to be an Equal Opportunity Employer and Drug Free Workplace!

Job Location

Cockeysville, Maryland, United States

Company Location

HR.DRIVE AUTO, Lakefront, MD.Headquarters.Cockeysville.MD

Position Type


10 days 8 hours ago

Sinclair Broadcast Group, Inc.

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Location: Cockeysville, MD

Company Profile:
Sinclair Broadcast Group, Inc. is one of the largest and most diversified television broadcasting companies in the country today. Sinclair owns and operates, programs or provides sales services to 87 television stations in 47 markets. Sinclair's television group reaches approximately 27.1% of US television households and includes FOX, ABC, MyTV, CW, CBS, NBC, MTN and Azteca affiliates. Sinclair, either directly or through its Ventures subsidiary, makes equity investments in strategic companies. Sinclair Broadcast Group, Inc. was founded in 1986, went public in 1995 and is traded on the Nasdaq Exchange under the ticker symbol SBGI.