Live chat
Stanley Black & Decker, Inc.

Associate Brand Strategist, DEWALT, PORTER-CABLE, & BOSTITICH

Stanley Black & Decker, Inc. - Southington, CT

Associate Brand Strategist, DEWALT, PORTER-CABLE, & BOSTITICH




Stanley Black & Decker (SBD) is one of the world's largest, fastest-growing, and most dynamic companies. We are unique in that we have a rich and storied history dating back to 1843, but that hasn't stopped us from evolving into a vibrant, diverse, global growth company. We have been globally recognized as one of the most innovative, sustainable, and rewarding companies in the world. Stanley Black and Decker’s 2015 Revenue was 11.2B and our Global Tools & Storage division is responsible for $7.1B of SBD annual revenue. Global Tools and Storage is currently seeking candidates for an Associate Brand Strategist

position based in Southington, CT


The Associate Brand Strategist will support our DEWALT / PORTER-CABLE / BOSTITICH Hand Tools, Accessories, and Storage product team; particularly in the following categories: automotive products (hardlines, screwdrivers, and pliers), connected products (electronic tools and lighting) and fastening and cutting.

The Associate Brand Strategist will develop strategic and creative marketing solutions that help connect the brands of Stanley Black & Decker to specific target audiences and drive brand awareness.

The Associate Brand Strategist will keep a pulse on the retail environment, benchmark other brands, and come up with “big ideas” of new creative, yet cost effective marketing initiatives.

Work cross-functionally and build relationships with a number of internal teams, from product to research and to our channel and retail partners.

Work with the research team to gain insight into how our user segments experience our brands and create solutions aligning to those segments.

Assists in the planning and strategy for packaging, marketing, media and public relation activities in support of commercialization plans.

Ensure brand projects are tracking to timelines and budgets

Ensure compliance of the brand standards and maintain consistency of all communication elements across the marketing based activities.

Employee Specifications:


Bachelor’s Degree in Business, Marketing, Communications or related field required.


3-5 years in B2C marketing/brand preferred

Retail/field sales experience, preferably with Wal-Mart, Home Depot and Lowes


Operate within expense budget as specified

Provide cost analysis/measure of any/all merchandising activities executed


Creative thinker

Passionate for shopper marketing trends

Excellent written and oral communication skills

Solid PowerPoint and presentation skills

Project management skills

Team player

Excellent financial management skills

Extreme attention to detail and ability to handle multiple projects at once.

Requisition Number:



Associate Brand Strategist, DEWALT, PORTER-CABLE, & BOSTITICH


US - GTS - Customer Experience (CX)

State / Country / Province:




No. of Positions:


EEO Statement:

All qualified applicants to Stanley Black & Decker are considered for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran’s status or any other protected characteristic.

Apply Now

Apply Now


15 days 8 hours ago

Stanley Black & Decker, Inc.


Associate Brand Strategist, DEWALT, PORTER-CABLE, & BOSTITICH Stanley Black & Decker, Inc. - Southington, CT, United States


Location: Southington, CT

Company Profile:
When you trace it all the way back, it comes down to three individuals: Frederick Stanley, Duncan Black, and Alonzo Decker. Three passionate individuals who built powerful companies that they were so proud of they put their names on them. Hundreds of years later, we’re proud to continue their legacies and we’re proud to carry their names forward. In 1843, Frederick Stanley started a small shop in New Britain, Connecticut, to manufacture bolts, hinges, and other hardware from wrought iron. With superior quality, consistent innovation, and rigorous operational improvement, Stanley’s company defined excellence, and so did his products. In 1910, S. Duncan Black and Alonzo G. Decker started their shop, similar in size at first, in Baltimore, Maryland. Six years later they changed the world by obtaining the world’s first patent for a portable power tool, and the company they built has been changing the world ever since. Both companies grew in parallel over the ensuing decades, amassing an unparalleled family of brands and products and an even more impressive wealth of industry expertise. In 2010, the two companies combined to form Stanley Black & Decker, to deliver the tools and solutions that industrial companies, professionals, and consumers count on to be successful when it really matters. Just as it was in 1843, our passion for excellence is seen around the world in our disciplined operations, purposeful business growth, and loyal customer relationships.