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General Mills, Inc.

Assistant Marketing Communications Manager - Licensing

General Mills, Inc. - Minneapolis, MN

Company Overview
Food. Purpose. You. 
We serve the world by making food people love.  As one of the world\u2019s leading food companies, General Mills believes that food should make us better. Food brings us joy and nourishes our lives, connecting us to each other and the earth.  General Mills operates in more than 100 countries and markets more than 100 consumer brands, including Cheerios, Häagen-Dazs, Nature Valley, Betty Crocker, Pillsbury, Old El Paso, Yoplait and more. Headquartered in Minneapolis, General Mills had global net sales of US$16.6 billion during fiscal 2016.
We seek out the best talent, provide them with rich development resources, support, and the chance to lead something big. Choosing a career with General Mills means joining a company where you can make a difference in the lives of millions of people. There is tremendous opportunity here for individuals who are leaders, innovators, and want to be part of a company that serves the world by making food people love.

General Mills is seeking an Assistant Licensing Marketing Communications Manager to be responsible for developing and managing partnership between General Mills brands and external partners that drive value and growth through licensed equities.

Establish connections, develop proposal, negotiate agreements and manage relationships with select licensing partners and new partnerships that may be added to the portfolio
Work closely with licensing and partnerships manager and business teams to develop strategies that drive growth, generate content, and enable exceptional results with partners
Manage the licensing process from internal leadership approval through partner onboarding
Assist licensing and partnerships manager with partner engagement strategy across licensing and promotions to maximize partnerships


Bachelor\u2019s degree required
4-6 years' digital platform management and digital marketing experience necessary
Proven track record developing and implementing growth strategies/ideas
Strong negotiation and influence skills across internal and external networks
Ability to think strategically and exhibit exceptional organization, analytical, project management and communication skills


12 days 10 hours ago

General Mills, Inc.


Assistant Marketing Communications Manager - Licensing General Mills, Inc. - Minneapolis, MN, United States


Location: Minneapolis, MN

Company Profile:
By the 1960s, we were marketing children's products such as Play-Doh, Easy Bake Ovens, Spirograph, Monopoly and Nerf balls. In between, we associated with such memorable characters as Betty Crocker, Rocky & Bullwinkle, the Lone Ranger and the Pillsbury Doughboy.