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TD Ameritrade IP Company, Inc

Analyst II, Marketing Analytics

TD Ameritrade IP Company, Inc - Jersey City, NJ

Analyst II, Marketing Analytics


Jersey City

New Jersey

This position primarily exists to provide analytical and insights support for the Retail Investor Marketing, Product, and e-Commerce leadership teams. The role will help our Long Term Investing Marketing and Product partners shape business strategy by analyzing different types of data sets and working with various internal/external resources across multiple analytic and research functions. The analyst must be able to query a relational database and have strong SQL/SAS coding skills. Additional, this individual will be asked to work on projects as assigned by their Manager and must be able to work closely with their Manager to ensure business needs are being met while setting expectations on completion of projects.

Participate and contribute analytical expertise to marketing partners when planning and targeting conversations take place for acquisition, cross-sell and retention initiatives

Coordinate/leverage analyses across internal teams and external agencies/vendors to assist with target recommendations to support business strategy

Partner with Marketing managers to understand key drivers of new assets, retention, and client acquisition

Identify, gather, and develop actionable insights to support growth of the Long Term Investor segment

Provide meaningful customer insights that can be leveraged to influence marketing strategy and program development for Long Term Investor segment

Leverage our internal data warehouse and supporting data systems to aid in conducting data analysis

Maintain key relationships outside of Marketing, including Finance, Retail Distribution, Product, and Online Engagement to aid in analytical synergies

Identify, gather, and understand drivers of client migration across key marketing segments

Partner with existing analysts to determine needs of the business to enhance targeting strategies to help drive new account and NNA growth

Provide analytical insights to support marketing planning initiatives and forecasting for annual planning processes

Self-motivated, detailed-oriented analyst with strong analytical and problem-solving skills

2 years of SQL Query experience

Proficiency with SAS

Experience manipulating large datasets for analysis purposes

Experience in database marketing and analytics

Must have advanced proficiency in Microsoft Excel

Knowledge of Microsoft Word and PowerPoint

Preferably capable of communicating technical and marketing data in an effective manner to all levels of staff

Proven ability to work collaboratively across functional areas within an organization

Financial services (Brokerage/Credit Card/Consumer Finance) experience is a plus

Prior Marketing experience preferred

SAS certification a plus

Business Intelligence skills a plus

4 year college degree in Marketing, Economics, Information Science, Statistics, or other related field

3-5 years of related experience

Military education or experience may be considered in lieu of civilian requirements listed

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10 days 10 hours ago

TD Ameritrade IP Company, Inc


Analyst II, Marketing Analytics TD Ameritrade IP Company, Inc - Jersey City, NJ, United States


Location: Jersey City, NJ

Company Profile:
When the Securities and Exchange Commission eliminated the practice of fixed brokerage commissions on May 1, 1975, none of the major brokerage firms at the time thought anyone would ‘break ranks’ and offer discounted commissions. But, a handful of small firms, including First Omaha Securities, Inc., saw a unique opportunity. First Omaha Securities evolved into TD Ameritrade, and for over 35 years has remained a pioneer in an industry that continues to innovate new ways that make Wall Street more accessible to the individual investor. In the 1980s and 1990s, TD Ameritrade pioneered a number of ‘firsts,’ leveraging technology to make investing easier, faster, and more efficient. In 1988, the company was the first to offer touch-tone phone trading. And, in 1995 it acquired K. Aufhauser & Co., which was credited with executing the first online trade in 1994. Following its Initial Public Offering (IPO) in March 1997, the company combined its various brokerage units into one broker dealer, Ameritrade, Inc., and launched its first national advertising campaign, complete with a pricing philosophy that continues today.