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General Electric Company

Advertising and Promotions Leader

General Electric Company - Plano, TX

**About Us:**

GE is the world's Digital Industrial Company, transforming industry with software-defined machines and solutions that are connected, responsive and predictive. Through our people, leadership development, services, technology and scale, GE delivers better outcomes for global customers by speaking the language of industry.

**Role Summary:**

This role is responsible for supporting the Africa Advertising and Promotions Business Partners and Africa Field Marketing Manager in the development and implementation of Ad and Promotion strategies, leveraging advertising, exhibits, collaterals/sales tools production and digital communications platforms. This role coordinates with Venders and internal Shared Services to develop and execute programs to deliver on marketing objectives.

**Essential Responsibilities:**

Managing offline & online customer engagement platforms e.g., social media handles etc., in-person events, promotions, campaigns, online events, newsletters, etc.

Develop a locally relevant content strategy to drive engagement through offline and online channels including blogs, customer references, creative assets, videos, infographics, etc.

Owning the execution & deliverables for tier one in-person events in Africa in partnership with Events & Exhibitions team

Managing marketing partners e.g. media agencies, creative agencies, internal shared services e.g. MECH etc.

Leading digital support efforts for other departments and encourage strong collaboration and teamwork to execute cross-departmental initiatives

Executing tactics for building traffic and growing supporter base through online media and SEO

Demonstrating creativity, out-of-the-box thinking and resourcefulness in leading team to meet ambitious growth goals

Ensures compliance of all Ad & Promo materials

Evaluates programs and reports their performance to marketing

Liaises with Communications team globally (PR & Org Comm)

Continually evaluating processes and strategies to optimize the effectiveness and efficiency of programs and tools designed for both the market and sales force


1. Fluent in French & English preferred

2. Strong digital background

3. Aware of and comply with the GE Privacy Policy and Quality Policies, and applicable laws and regulations as they apply to this job type/position

**Desired Characteristics:**

1. Bachelors Degree in Marketing, Business Administration, Communications or related field

2. 7 years of experience in advertising or marketing communications or related field

3. Proven ability to motivate and work effectively with diverse, cross-functional global teams, multiple levels (including executive level) and outside vendors

4. Ability to influence, make recommendations and drive change at all levels of the company

5. Excellent interpersonal and communication skills

6. Proven track record of delivery to tight budgets and timelines

7. Strong analytical and process skills

8. Experience and success developing and implementing integrated marketing campaigns with measurable result

9. Excellent knowledge of integrated communications strategy and the Marketing Mix (Print, Digital, Events)

10. Communications/campaign project management

11. Inclusive leadership style

12. Marketing skills

13. Healthcare product/industry acumen

14. In-depth knowledge of product offerings and commercial processes

15. Innovation develop new ideas through collaboration and execute on creative ideas

**Locations:** Algeria, Cote d'Ivoire, Egypt, Kenya, Nigeria, South Africa; South Africa, Egypt, Algeria, Nigeria, Kenya and Cote d'Ivoire

GE offers a great work environment, professional development, challenging careers, and competitive compensation. GE is an Equal Opportunity Employer at . Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.

9 days 6 hours ago

General Electric Company


Advertising and Promotions Leader General Electric Company - Plano, TX, United States


Location: Plano, TX

Company Profile:
GE {NYSE: GE} works on things that matter. The best people and the best technologies taking on the toughest challenges. Finding solutions in energy, health and home, transportation and finance. Building, powering, moving and curing the world. Not just imagining. Doing. GE works.