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Account Manager, Partnership Marketing

Nascar - Charlotte, NC

Company Overview
The National Association for Stock Car Auto Racing, Inc. (NASCAR) is the sanctioning body for the No. 1 form of motorsports in the United States. NASCAR consists of three national series (Monster Energy NASCAR Cup Series™, NASCAR XFINITY Series™, and NASCAR Camping World Truck Series™), four regional series, one local grassroots series and three international series. The International Motor Sports Association™ (IMSA®) governs the IMSA WeatherTech SportsCar Championship™, the premier U.S. sports car series. Based in Daytona Beach, Fla., with offices in eight cities across North America, NASCAR sanctions more than 1,200 races in more than 30 U.S. states, Canada, Mexico and Europe. For more information visit and, and follow NASCAR on Facebook, Twitter, Instagram, and Snapchat (\u2018NASCAR\u2019).
Job Description
NASCAR seeks a talented professional to join our team in the position of Account Manager, Partnership Marketing based in our Charlotte, NC office.
The Account Manager, Partnership Marketing is responsible for managing the strategy integration and the day-to-day activity of multiple official status partners, including the company\u2019s initiatives, sponsors' activation and other revenue and non-revenue generating responsibilities.
Duties include, but are not limited to:
Develop and maintain relationships with official partners and all of their applicable agencies (marketing, media, event, etc.) Serve as brand ambassador for sponsors and develop strategic activation plans leveraging the company\u2019s assets. Utilize assets and serve as an interdepartmental liaison to grow partner brands and reach critical KPIs, including: social, digital, research, b2b, fan events, retail, hospitality, etc. Act as catalyst for cross promotional activation and business to business relationships among the company\u2019s sponsors. Review and approve partners' activation plans and creative concepts that utilize NASCAR IP. Develop best practice case studies to share with official partners and use in new business development. Write, build and create marketing presentations for partners and internal stakeholders Grow YOY activation and media support of the company\u2019s official partners, including some upselling of programs to generate revenue. Manage and audit contractual and non-contractual obligations, including all associated budgeting elements. Fulfill sponsor activation needs inclusive of social and digital media ideation, hospitality, executive requirements, promotional support, etc. Manage initiatives internally and externally such as media relationships, marketing platform support, industry integration, etc. Coordinate with Business Development and other appropriate departments to onboard new partners, ensuring mutual understanding of signed contracts and helping to ensure a successful launch of the partnership. Other duties may be assigned. Approximate travel 45% including weekend travel: attend minimum of 12-15 races Required Skills/Experience: Bachelor's degree (B.A.) from four-year college or universityFive (5) to seven (7) years related experience managing sports sponsorships, especially league/property, brand and/or agency experience and/or training; or equivalent combination of education and experience.
Apply Now:
Learn more about this role and our team by applying at for consideration.
We are a company unlike any other. At NASCAR, you will find a community of diverse individuals respectful of our history, with an eye towards the future. We want you to bring your experience, skills and passion to our close-knit, high-energy environment in which our employees thrive and where you can prosper. We know the key to our success is our employees and we offer highly competitive salaries, a solid benefits package focused on wellness, and opportunities for you to grow and develop both personally and professionally. It won\u2019t take you long to find out that you are on the right track here at NASCAR!
NASCAR is committed to fostering a diverse work environment where all employees feel valued and empowered. NASCAR is an Equal Opportunity Employer (EEO). We seek to attract and retain the best qualified people available. All qualified applicants will receive consideration for employment without regard to race, sex, national origin, age, color, disability, religion, sexual orientation, genetic information, pregnancy, or any characteristic that is protected by law.
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9 days 3 hours ago



Account Manager, Partnership Marketing Nascar - Charlotte, NC, United States


Location: Charlotte, NC

Company Profile:
The National Association for Stock Car Auto Racing (NASCAR) was born after a December 1947 meeting at the Streamline Hotel in Daytona Beach, Fla., where Bill France Sr. sought to organize the growing sport. What grew from this summit of automotive leaders was a national phenomenon, now in its seventh decade of racing.The National Association for Stock Car Auto Racing, Inc. (NASCAR) is the sanctioning body for one of North America's premier sports. NASCAR races are broadcast in more than 150 countries and in 20 languages. In the U.S., races are broadcast on FOX, TNT, ABC/ESPN/ESPN2, SPEED, Motor Racing Network Radio, PRN Radio and SiriusXM Satellite Radio. NASCAR fans are among the most brand-loyal in all of sports, and as a result more Fortune 500 companies participate in NASCAR than any other sport.