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AVP, Strategic Planning (Interactive)

Elan Partners - Addison, TX

AVP, Strategic Planning (Interactive)

Salary Range:

negotiable

Location:

Addison, TX

Desired Skills:

Description:

TITLE: AVP, Strategic Planning

This position is a member of the strategy and communications planning team. The candidate will design customer engaging communication strategies that deliver transaction growth and increased profitability. The candidate will lead and direct teams to deliver customer knowledge/understanding and business insight. The position provides direction on communication vehicles and integration of all media and creative strategies to deliver the business objectives. This position will collaborate with Analytics, Insight, Digital Development and Creative to develop truly integrated communication architecture.

RESPONSIBILITIES:

• Develops and presents communication strategies and concepts that deliver on specific business objectives including online and off-line channels.

• Builds strong relationships with account service, functional teams and clients.

• Directs formalized tactical team execution plans in support of defined and approved strategies.

• Primary owner of communication detail to internal teams regarding strategy, creative development and programming execution.

• Provides innovation in selection and uses of alternative placement and communication vehicles as well as opportunities for consumer interaction and engagement – includes existing and new vehicles and advanced techniques such as behavioral targeting.

• Act as an Internal Ambassador to help foster understanding of insight and communication planning, notably developing consumer touch point strategies and personalization plans. Other duties and responsibilities as assigned.

REQUIREMENTS:

• Bachelor degree and a multidisciplinary background, including developing marketing strategy, consumer insight, media strategy and/or account planning.

• 7 years’ experience in a leadership role designing programs in new media, three of which must be interactive and direct mail – specifically with a familiarity with database marketing or CRM and the role of segmentation and one-to-one communication approaches.

• Significant & proven leadership experience in the interactive/digital space, preferably at an Interactive Agency

• Experience to include strategy, planning and placement, traffic and analysis of digital advertising, managing, developing, land executing traditional and new media strategies.

• Knowledge of behavioral targeting, interactive banners, ad-serving technology, video display banners, and mobile.

• B2C marketing experience is desired, especially retail.

• Familiarity with Media planning (input and approval) for direct and interactive.

• Experience with consumer research and customer analytics including design, management, interpretation and strategic application

Direct Hire Position

Unable to sponsor H1b visas

No third party firms

Local Dallas/Ft Worth candidates preferred

9 days 15 hours ago

Elan Partners

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AVP, Strategic Planning (Interactive) Elan Partners - Addison, TX, United States

   

Location: Addison, TX

Company Profile:
Élan Partners, a woman-owned, WBENC certified, professional staff augmentation firm specializing in Technology and Engineering, is headquartered in Dallas, Texas. Our expertise is derived from more than twenty years of delivering customized staffing solutions to a host of technical clients, including Medical, Healthcare, Financial, Manufacturing and Software/Hardware Development industries.