Our firm Ella Cheong (Hong Kong & Beijing) was established by Ella Cheong (one of the pioneers in the field of intellectual property in Asia) specializing in identifying, registering, licensing and enforcing trade mark, design and patents rights as well as copyrights in Greater China (i.e. China, Hong Kong and Macau). We have a staff of around 45 but are growing rapidly in response to clients' needs in the region. Our team comprises trade mark lawyers, patent attorneys and technical experts with impeccable academic credentials and many years of experience representing international, regional and local corporations as well as governmental agencies in intellectual property matters.
Having built a stellar reputation in the international IP community. Ella Cheong established a firm in Singapore (by personal invitation from the Singapore Government) now known as "Ella Cheong LLC (Singapore / Malaysia)" (www.ellacheong.asia) where we handle in all SE Asian countries every aspect of IP, including prosecution of TMs and designs (other than patent prosecution for the time being), with expanded services for enforcement and commercialization.
We pride ourselves on providing prompt and commercially-sensible intellectual property solutions. Our mix of Eastern culture and language capability, together with familiarity with Western business objectives and practices, places us in a unique position to advise on and manage intellectual property assets and rights in Asia, particularly China these days, due to the fact that this is a country of utmost concern to IP owners around the world in light of its manufacturing capabilities and being potentially the biggest consumer in the world. Further, our familiarity with clients' needs in multiple jurisdictions within Asia allow a consistent and efficient approach which results in high quality work at reasonable costs.