Alliance Data Systems Corporation provides marketing and loyalty solutions in the United States, Canada, and other countries. The company facilitates and manages interactions between its clients and their customers through various consumer marketing channels, including in-store, online, catalog, mail, telephone, email, mobile, and social media. It operates through three segments: LoyaltyOne, Epsilon, and Private Label Services and Credit. The LoyaltyOne segment owns and operates the AIR MILES Reward Program, a coalition loyalty program. This segment also offers loyalty services, such as loyalty consulting, customer analytics, and creative services. The Epsilon segment provides integrated direct marketing solutions that leverage transactional data to help clients acquire and build relationships with its customers. Its services include strategic consulting, customer database technologies, permission-based email marketing, loyalty management, proprietary data, predictive modeling, and direct and digital agency services. This segments marketing services comprise agency, database design and management, data, analytical, and traditional and digital communications. The Private Label Services and Credit segment offers credit card processing, billing and payment processing, customer care, and collections services for private label retailers, as well as private label retail credit card and loan receivables financing, including securitization of the credit card receivables that it underwrites from its private label retail credit card programs. This segment also provides marketing services, including designing and implementing strategies that assist its clients in acquiring, retaining, and managing repeat customers. It serves financial services, specialty retail, grocery and drugstore chains, petroleum retail, automotive, hospitality and travel, telecommunications, and pharmaceutical markets. The company was founded in 1996 and is headquartered in Plano, Texas.