Our agencies' approach is based on one simple, but powerful, principle: A strong, definitive strategy begins with precise consumer insight and an impeccable approach to business science. And when it comes to insight and business science, our capabilities are unmatched.
Our proprietary technology drives these insights and business science capabilities. Our success has fueled continued growth, making us the largest media investment management company and media agency holding company in the world. It is the engine that helps us excel at everything we do, including our advanced marketplace analytics, benchmarking and market simulation modeling—all of which inform our trading strategies and provide unparalleled results for our agencies’ clients.
Our scale fuels opportunities. Our agencies distinguish GroupM from other media holding companies. It is yet another way in which we enable our agencies so that they can create lucrative opportunities for clients effectively and efficiently.