Our history began in 1933, when seven St. Paul hospitals teamed up to form the “Minnesota Hospital Association.” It became the country’s first prepaid health care network. An early ad featured a nurse with a blue cross armband on the sleeve of her uniform. This was the birth of our iconic logo. We became the first health plan to be known as “Blue Cross.”
Less than 10 years later, the name and symbol were adopted by the national Blue Cross Association. Blue Cross went on to become one of most recognized and trusted health care brands in the world.