Before baseball was donned “America’s Pastime” and before the word “Fitted” became a noun, one man embarked on a journey that would revolutionize and redefine the headwear industry. Shortly after Ehrhardt Koch created his own cap company out of the back room of a rented property on Genesee Street in Buffalo, NY in 1920, New Era Cap Company was formed. Now, almost a century later, more than 60 million caps are produced and distributed to over 125 countries each year. Best known for being the official on-field cap for Major League Baseball and the National Football League, as well as the exclusive fitted cap for the National Basketball Association, New Era® is the brand of choice not only for its headwear collection, but also for its accessories and apparel lines for men, women and youth. New Era encourages individuals to express their personal style and affinity for sports, fashion and culture through their products, which have been worn by some of the world's greatest athletes, entertainers and artists throughout history as a symbol of self-expression and loyalty.