asb law is an innovative, client-centric, UK law and consultancy firm recognised for its resolve to challenge convention and find better ways of delivering legal services. Over recent years, asb law has applied creative techniques and methodologies in delivering legal services that are genuinely suited to our clients' needs. Our approach combines an investment in client relationships with project management and continuous improvement principles to ensure a relevant and flexible service that is delivered in the most efficient manner. Innovation and collaboration are two of our core values. We have been nominated for a number of innovation awards this year and our "standout" delivery model was recognised in the 2016 Financial Times’ report: The 50 most innovative law firms in Europe.