Our core business has changed over the years, yet we remain true to Samuel Whitbread’s founding spirit to put our people first, focus on the customer, and recognise that progress comes from innovative thinking. This is reflected in our Vision and Values.
We will grow legendary brands by building a strong customer heartbeat and innovating to stay ahead.
Our winning teams make everyday experiences special for customers, so they come back time and again, driving profitable growth.
Our values underpin everything we do at Whitbread, across all our brands:
Genuine - we really care about customers
Confident - we strive to be the best at what we do
Committed - we work hard for each other
Good Together is our initiative that helps us be a force for good in our communities.